Social media gives companies a human touch, bringing customers closer to their favorite brands while allowing marketers to engage directly with their followers in fun and creative ways. The Shorty Awards general categories honor the top content creators, and now the Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, viral campaigns, websites, games, and applications.
Past Shorty winners and nominees include Comcast, Sesame Workshop, Whole Foods, NASA, Suze Orman Show, HBO, Discovery Channel and many more social media pioneers.
Congratulations to all the 4th Annual Shorty Industry Awards winners!
See the gallery of all the 4th Annual Shorty Industry Awards winners →
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Best Social Media Manager - Winner
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Best Use of Twitter in a Campaign - Winner
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Best Overall Brand Presence on Twitter - Winner
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Best Use of a Hashtag on Twitter - Winner
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Best Use of the Twitter Ad Platform - Winner
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Best Use of Facebook in a Campaign - Winner
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Best Overall Brand Presence on Facebook - Winner
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Best Overall Brand Presence on Tumblr - Winner
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Best Branded YouTube Channel - Winner
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Best Use of Foursquare in a Campaign - Winner
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Best Use of Social Media In Real Life (“IRL”) - Winner
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Best Viral Campaign - Winners
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Best Use of Social Media in a Mobile Campaign - Winner
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Best Location-Based Marketing - Winner
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Boldest Social Media Campaign of 2011 - Winner
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Best Use of Video in a Social Media Campaign - Winners
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Best Social Commerce - Winner
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Best Use of Social Media for News - Winner
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Best Use of Social Media for Sports - Winner
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Best Use of Social Media for a Consumer Product or Service - Winner
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Best Use of Social Media for Customer Service - Winner
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Best Integration of Social Media with Live Television - Winner
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Best Social Media Campaign for Television - Winner
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Best Social Media Campaign for Film - Winner
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Best Social Media Campaign for Gaming - Winner
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Best Use of Game Mechanics (Gamification) in a Social Media Campaign - Winner
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Best Use of Social Media in an Awards Show - Winner

