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finalist: TED
This entry was a finalist in the 6th Annual Shorty Awards which took place in 2014.
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About this entry

TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Over the years, TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums.

TED believes passionately in the power of ideas to change attitudes, lives, and ultimately, the world. So we're building a network that offers free knowledge and inspiration from the world's most remarkable thinkers, as well as a community of curious souls to engage with ideas and each other.With these Talks reflecting current events and trends, TED boasts a massive global reach – over 1.7 million YouTube Channel subscribers, over 2.1 million Twitter followers, and over 3.5 million Facebook fans – and an engaged audience that includes everyone from Bill Gates to high school students in Nairobi. TED Talks have been watched more than one billion times worldwide. And TED's Open Translation Project, which allows volunteers worldwide to translate TED Talks into their own languages, has been buoyed up by 10,000+ translators who have produced 48,000+ translations in 100+ languages.

TED’s official Facebook page, a social extension of TED.com, boasts over 3.5 million likes. The page grants instant access to riveting talks by remarkable people. It introduces fans to some of the world's most fascinating minds – education radicals, tech geniuses, medical mavericks, business gurus, and music legends – through short videos that address global issues, present creative solutions, and encourage viewers to experience the world in a new light. Frequently updated custom navigation tabs invite visitors to view, share, and discuss TED Talks and blog posts; stay abreast of TED happenings and events; track TED-related activity within visitors’ own network; and discover TED exclusives such as behind-the-scenes photos.

With an average of 19.5 posts per month since the beginning of 2013, fan engagement on TED’s official Facebook page averages 770.2 “likes” as well as a significant average of 328.3 shares with TED’s fan’s social networks.

TED’s official twitter page, @TEDTalks is a social extension of TED.com that boasts over 2.1 million followers. Frequent tweets with the ever–popular #TED hashtag grants instant access to riveting talks by remarkable people. In 140 characters or less, followers are introduced to some of the world's most fascinating minds – education radicals, tech geniuses, medical mavericks, business gurus, and music legends – and invited to view short videos that address global issues, present creative solutions, and encourage viewers to experience the world in a new light. These highly shareable, fully packaged tweets are designed to promote conversation and encourage the exchange of ideas.

With a tweeting cycle of about 20 tweets per month since the beginning of 2013, tweet engagement on TED’s official Twitter page comprises of an average of 136 retweets for every tweet as well as an average of 99 people who favorite each tweet.

TED’s official YouTube Channel, boasting over 2.2 million subscribers and over 230,000,000 views, grants viewers instant access to riveting talks by remarkable people. With approximately 1 hour of TED footage being uploaded to YouTube every second, TED’s YouTube Channel strives to cut through the clutter and encourages viewers to experience thoughtful and provoking videos in less than 18 minutes. Over 2,400 videos are on TED’s YouTube Channel with topics spanning from Salman Kahn’s talk on the use of video to reinvent education to Malcolm Gladwell’s tale of the Norden bombsight to Dambisa Moyo’s analysis of China’s emerging economy model to Dong Woo Jang’s intriguing look at the art of bow-making to Parul Sehgal’s ode to envy.


Why does this entry deserve to win?

Facebook Page: https://www.facebook.com/TED />Twitter Page: https://twitter.com/tedtalks />YouTube Page: http://www.youtube.com/TED

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