DiGiorno

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Brand on Twitter Humor

About this entry

We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to the one place where outspending doesn't really matter. Where the content of a tweet is what really wins. To see if we could become the definitive voice of pizza and run circles around those delivery guys.2013 was a big year for DiGiorno Pizza on Twitter. We live-tweeted the Sound of Music Live on NBC and seemingly won the internet for a night with 44 million social media impressions. CNN, NPR, USA Today, Buzzfeed, Mashable, The LA Times, and 34 other publications talked all about it to the tune of 63 million media impressions. We graced the world with a gem of a hashtag #DiGiorNOYOUDIDNT. We talked smack during football season with Mark Hoppus from Blink 182 and thousands of other die-hard fantasy football fans. We learned that Phil Jackson did NOT come up with the triangle offense while eating a slice of us. And there were marriage proposals…so many marriage proposals.

Additional Information

The whole Sound of Music thing: https://tackk.com/z52nqg Our favorite fantasy football smacks: http://tackk.com/7e8ntp Complete search results for #DiGiorNOYOUDIDNT: http://goo.gl/F2IrXK Our conversation with Phil: http://goo.gl/yY7lpp Our Twitter feed: (you should totally follow pizza…do it…do it now) https://twitter.com/DiGiornoPizza

Links

https://twitter.com/digiornopizza

Entry Credits

Luke Oppliger, Copy Director

Josh Hara, Creative Director, Social

Derek Higaki , Art Director

Tim Siedell, Writer

Mark Hillman, Executive Creative Director

Carli Whittlesey, Associate Director, Client Service

Jenn Gabrielski, Manager, Client Service,

Megan Zaffini, Strategist, Brand Strategy

Aaron Himmel, Associate Director, Project Management

Brian Linz , Senior Brand Manager, DiGiorno Pizza

Jeannie Kim, Marketing, DiGiorno Pizza

See other entries from 6th Annual Shorty Industry Awards Best Use of Humor