Start Entry in the 8th Annual Competition



Best Use of Humor

Produced by



Humor Brand on Twitter

About this entry

We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to the one place where outspending doesn't really matter. Where the content of a tweet is what really wins. To see if we could become the definitive voice of pizza and run circles around those delivery guys.2013 was a big year for DiGiorno Pizza on Twitter. We live-tweeted the Sound of Music Live on NBC and seemingly won the internet for a night with 44 million social media impressions. CNN, NPR, USA Today, Buzzfeed, Mashable, The LA Times, and 34 other publications talked all about it to the tune of 63 million media impressions. We graced the world with a gem of a hashtag #DiGiorNOYOUDIDNT. We talked smack during football season with Mark Hoppus from Blink 182 and thousands of other die-hard fantasy football fans. We learned that Phil Jackson did NOT come up with the triangle offense while eating a slice of us. And there were marriage proposals…so many marriage proposals.

Why does this entry deserve to win?

The whole Sound of Music thing: Our favorite fantasy football smacks: Complete search results for #DiGiorNOYOUDIDNT: Our conversation with Phil: Our Twitter feed: (you should totally follow pizza…do it…do it now)

See other entries from 6th Annual Shorty Awards Best Use of Humor