Poptopia + Pop Dongle by Pop Secret

Produced by

Deutsch LA


Branded Mobile App Gamification Food & Beverage

About this entry

People have obviously made video games. But nobody’s attempted to make a smellable mobile game before. We needed to challenge ourselves to not only make a game people would actually want to play, but also develop a first-of-its-kind dongle.

The game we created and developed, POPTOPIA, and THE POP DONGLE work in tandem, rewarding gamers based on their performance with a delicious-smelling spritz when they swipe the butter character in the game.

The Pop Dongle and Poptopia earned over 325 million impressions in a week. That’s $3.25 million worth of PR. Compared to the $200k Pop Secret spent, that’s not too shabby. Especially considering all the coverage they received with major outlets like USA Today, Yahoo, Time, the Huffington Post, and more tech sites and blogs than we have room to mention.

In the end, Pop Secret reached many folks that never really think about Pop Secret, much less popcorn.

First smellable mobile game. Ever!

Additional Information

https://itunes.apple.com/us/app/poptopia-by-pop-secret/id688491722?mt=8 http://popsecret.com/poptopia/ http://www.youtube.com/watch?v=SgJ7pqja7XY



Entry Credits

Pete Favat, Chief Creative Officer, Deutsch LA

Jason Elm, Group Creative Director, Deutsch LA

Gavin Lester, Group Creative Director, Deutsch LA

Mathias Appelblad, Digital Executive Creative Director, Deutsch LA

David DeRoma, Creative Director, Deutsch LA

Cliff Leicht, Creative Director, Deutsch LA

Charlotte Myerberg, Digital Strategist, Deutsch LA

Pelun Chen, Digital Design Director, Deutsch LA

Laura Carpenter, Digital Designer, Deutsch LA

Caroline Kim, Designer, Deutsch LA

Christian Johansson, Motion Design Director, Deutsch LA

Kevin Martin, Copywriter, Deutsch LA

Matt Meszaros, Copywriter, Deutsch LA

Shaun Rance, Group User Experience Director, Deutsch LA

Arshad Samplewala, User Experience Director, Deutsch LA

Jin An, Experience Designer, Deutsch LA

Trevor O'Brien, Executive Creative Technology Director, Deutsch LA

Brian Jeremy, Creative Technology Director, Deutsch LA

Martin Legowiecki, Creative Technology Director, Deutsch LA

Vic Palumbo, Director of Integrated Production, Deutsch LA

Pam Scheideler, Director of Digital Production, Deutsch LA

Nathan Pitzel, Executive Digital Producer, Deutsch LA

Nick Ngai, Senior Digital Producer, Deutsch LA

Tony Joo, Senior Digital Producer, Deutsch LA

Ted Markovic, Executive Producer, Deutsch LA

Evan Aronson, Production Manager, Deutsch LA

Chris Suchy, QA Manager, Deutsch LA

Tito Goldstein, Junior QA Tester, Deutsch LA

Fred Aven, Interactive Director, Unit9

Dimitris Doukas, Project Lead and Game Design, Unit9

Richard Rowe, Interactive Producer, Unit9

Aaron Yeung, Project Manager, Unit9

Julio Sousa, Unity Developer/Programmer, Unit9

Rodrigo Ribeiro-Pinto Carvajal, Unity Developer/Programmer, Unit9

Andrew Oaten, Unity Developer/Programmer, Unit9

Artjom Vassiljev, BackEnd Developer, Unit9

Tomasz Brunarski, BackEnd Developer, Unit9

Pete Law, Quality Assurance, Unit9

Roberto Quye, Quality Assurance, Unit9

Nathan Martin, ECD: Technology, DEEPLOCAL

Patrick Miller, Software/Electrical Engineer, DEEPLOCAL

Zach Olshenske, Mechanical Engineer, DEEPLOCAL

Drew Hendrickson, Industrial Designer, DEEPLOCAL

Mili Jasarevic, Fabricator, DEEPLOCAL

Colin Miller, Designer, DEEPLOCAL

Tracy Moore, Director of Production, DEEPLOCAL

Kristin Petty, Producer, DEEPLOCAL

See other entries from 6th Annual Shorty Industry Awards Best Use of Gamification