Entries for Brands & Agencies are now open! Enter now

This entry was a finalist in the 6th Annual Shorty Awards which took place in 2014.
Enter now for the 7th Annual Shorty Awards.

Old Spice - Instagram

Produced by

Wieden+Kennedy

Categories

Instagram

About this entry

We tell the parodied story of Old Spice in real-world situations that provide entertaining escapes from, er… real-world situations.Smellstagram hasn't been invented, so we tell the unique story of freshness through hilarious images on Instagram. The explosive growth of the platform among our target audience makes it a perfect place for us to set up camp, stoke the fire and offer manly yet entertaining fairy tales of bears in the woods, personal jet skis and family togetherness. In short… man stuff.

See other entries from 6th Annual Shorty Awards Best Brand on Instagram