Sherwin-Williams ColorSnap Glass

Produced by

Resource

Categories

Branded Mobile App

About this entry

We didn’t just map a digital future for paint giant Sherwin-Williams. We revolutionized the way consumers shop for the perfect shade. A quartet of apps—including the first Google Glass retail app—removes the frustrating guesswork from the painting process, creating color inspiration that builds consumer confidence, accelerates the path to purchase and drives sales.For seven years, Resource has helped Sherwin-Williams become the industry leader of high-quality paints by fundamentally changing the way people discover and select color. In 2009, the agency launched the first ColorSnap mobile application, recognized by Advertising Age as one of the Top 10 Branded Apps of the Decade with over a million downloads to date. This year, the agency made history and headlines again with the launch of ColorSnap Glass, the first Google Glass application for a major consumer brand. Developed by Resource as part of the exclusive Google Explorer program, ColorSnap Glass allows people to instantaneously act on color inspiration by adding a digital layer right before their eyes. Google Glass wearers can take a picture, share it with ColorSnap Glass and the app then generates a palette of Sherwin-Williams colors captured in the photo. Users can share their creation on Google + and find the nearest store, all through this wearable technology. This latest tool in the quartet of our groundbreaking ColorSnap applications is not only helping a Fortune 500, century-old paint company get a jump on the competition, it lets consumers envision the future through the lens of ColorSnap Glass.

Additional Information

http://www.colorsnapglass.com/

Links

http://www.youtube.com/watch?v=6Mm7etUYCNQ&feature=c4-overview&list=UUkbxsa0rrsN_2moqcbPOcVQ

Entry Credits

Dan Shust, Vice President, Innovation

Klay Huddleston, Vice President, Client Service

Amy Hamm, Director Client Service

Kris Shultz, Development Manager

Toby Miller, Application Architect

Eric McGary, Application Architect

Matthew Santone, Art Director

Jill Bremer, Program Manager

Keith Tatum, Creative Director

Todd Roeth, Senior Art Director

Heidi Hubmann, Writer

Ryan Bichon, Senior Developer

Dan Ledman, Creative Director

Colleen Duffy, Associate Director Production

Jason DiPietro, Senior Motion Designer

Jason Poteat, Senior Live Action Agent

Kevin Larson, Live Action Agent

See other entries from 6th Annual Shorty Industry Awards Best Branded Mobile App