In anticipation of Eastbound & Down’s final season curtain call, we created Kenny Powers’ Hall of F*ckin’ Fame at kennypowers.com—a Tumblr shrine to TV’s greatest baseball champion of the last generation. Prior to the Hall of F*ckin’ Fame, the hardcore, rabid fan base had limited means of finding and sharing their favorite Kenny quotes, insults and moments in GIF form. But now, they have a treasure trove from which to pick and choose their favorite animated moments from the show for sharing with their friends.
To fans, Kenny Powers is a larger-than-life legend bursting with insult zingers that would bring anyone on the receiving end to their knees. Capturing the essence of what fans love most about Kenny Powers and distilling that into bite-size gifs made this a no-brainer strategy, which showed in the results, with content performing well above Tumblr benchmarks in the entertainment category.
What better way to immortalize a legend than with a format that plays over and over again for eternity? We created the perfect balance of content that works in social news feeds, coupled with the best, classic baseball card designs, in animated form.
The GIFs housed on Kennypowers.com were exactly what fans were demanding, which was evident as the entire effort ignited this diehard fan base, delivering hilarious daily content that appeared in fans’ news feeds day and night.
Most importantly, we provided a platform for fans to pay tribute and say goodbye to Kenny Powers in an engaging and social way – by liking and reblogging to their own followers. Kenny’s “HOFF” features his 55 best moments —55 signifying his jersey number – which gave fans a full set of Kenny moments from which they could reminisce.
Focusing on Tumblr as the key platform to share all of the classic one-liners, words of wisdom, flawless love advice, and quintessential KP middle fingers in GIF form, gave fans a fun and active place to enjoy the best of what Kenny Powers and Eastbound & Down had to offer. And for those who weren't fortunate enough to have become fans yet, it provided a quick introduction and a very clear view of what the show and character were all about.
Kenny Powers and the rest of the Eastbound & Down crew are about to step out of the dugout and tip their hats, and we have done our part to make sure they all get a standing f*cking ovation. Kenny’s “HOFF” GIFS bring to life KP’s long, arduous journey and reminds Powers’ disciples why they followed him in the first place. It provides avenues for fans to produce sometimes-baller Eastbound & Down content, messages, and stories, and to get all their little friends involved too, assuming they have any.
Fans will remember how much they love Eastbound & Down, and that HBO brought this to them, forever.
Howie Kleinberg, COO, President, President, Digital Communications
Sean Lynam, Digital Strategist
Tara Lewis, Account Executive
Walter Schmidli, Social Media Strategist
Simon Garrett, Developer
Meagan Burns, Designer
Jesse McLean, Creative Director
Sabrina Caluori, VP, Digital & Social Media
Lindsey Pearl, Director, Digital & Social Media
Dana Flax, Manager, Digital & Social Media
Valentina Monte, Coordinator, Digital & Social Media
Ben Voldman, Designer