GLOW

Produced by

GLOW

Categories

Small Agency

About this entry

GLOW is more than a social agency. Our sweet spot is at the intersection of social media, strategy, technology and design. We provide big thinking, backed by superior creative and nimble execution to help clients identify and achieve their goals. With nearly two decades of experience, we've been "doing social" before anyone called it "social,” which means we really know how people behave online. By consistently identifying the right audience for our clients and engaging them in meaningful ways, we create quantifiable, successful initiatives that help our clients use the Internet smarter.

Our agency may be boutique in size but it’s a behemoth in terms of capability. Over the past few years, we’ve grown into a powerful and tight-knit team, attracting a fantastic roster of clients. We take tremendous pride in the results we achieve for our clients, with whom we have enjoyed long-standing relationships by helping them navigate the rapidly evolving world of digital and social and keeping them out in front.

What was once campaign-based project work has evolved into seats at our clients’ tables. As our clients have grown into partners, we’ve gained intimate knowledge of their company, brand and social goals, affording us the opportunity to devise long-lead strategies to move their businesses forward in quantifiable ways. All of this has helped make 2013 the most successful year in the agency's history and we’re poised to continue our growth in 2014.

Our team's diverse sets of skills add up to much more than the sum of their parts. With our strategists working closely together with designers and developers throughout the entire process, GLOW creates forward-thinking and cutting-edge social campaigns that help redefine how properties are marketed. GLOW's collaborative approach ensures that all of our campaigns benefit from every team members' experience and expertise. We've truly hit our stride in the past year and look forward to continuing this momentum into 2014.Our unique brand of creativity, innovation and effectiveness has led to our best year to date. With many firsts for GLOW, we've helped raise clients’ social campaigns to new levels of awareness, engagement and buzz worthiness—which we call The GLOW Effect.

Veep (HBO):
Launched first Twitter account for Veep & Tumblr.
Launched an incredibly successful first premiere night activation for Veep
GLOW built over 1,000 pieces of social content as part of the social campaign.
Activities garnered a 52% increase in LIKES and 30% increase in engagement.
Premiere Night Live Tweet event increased Twitter following in 24 hours surrounding premiere:
RTs 290%
@mentions 277%
Keywords 212%
Followers 10%

Graceland (USA Network):
Created & delivered 230 pieces of content over the season, within 8 unique content themes.
Content produced by GLOW garnered 50% higher engagement vs. other content.
Majority of Tumblr content produced by GLOW with 6,667,478 impressions.
Informed & interacted with fans, elevating the social presence for this new series.

The Weight of the Nation (HBO):
Engaged fan base and expanded the social footprint to establish the films' social presence as a resource to help people live healthy.
Monthly engagement on Facebook increased by over 200%.
Monthly average Twitter mentions increased by 129%.
Monthly average retweets increased by over 1800%.
Monthly average Twitter followers increased by 3%.
Facebook strategy drove increased traffic to YouTube channel.

Uncle Grandpa (Cartoon Network):
Resulted in a unique and fun experience that received over 100,000 visitors to a custom-built YouTube page.
5% of the audience spent up to 30 minutes engaged and interacting with the experience.

Top Gear US (History Channel):
Launched the first Twitter account for the show and live-tweeted the season along with cast.
In six weeks, we doubled Facebook LIKES.
Completed our season-long LIKES goal in only 3 weeks.
Maintained a constant Engagement Rate of over 10% all season on Facebook as audience doubled.
Elevated show experience for existing die-hard fans and converted new ones.
Consistently charted in night-of chatter for Nielsen's prime time and cable, peaking at #5 during finale.

Banshee (Cinemax):
Launched first premium Vines for Banshee.
Supported first on-screen hashtag strategy for network.
Resulted in series-high tune-in on premiere night.

Jersey Mike’s Social Giving Menu:
Developed unique approach to make fundraising social with the "Social Giving Menu."
Efforts resulted in reaching the $25,000 fundraising goal almost a week before the end of the 5-week timeline.

Additional Information

http://weareglow.com

Links

http://weareglow.com/

Entry Credits

Howie Kleinberg, COO, President, President, Digital Communications

Peter Levin, Co-Founder

Ted Kacandes, Co-Founder

Sean Lynam, Digital Strategist

Mike Molnar, Managing Partner

Tara Lewis, Account Executive

Peter Kondratowicz, Designer

Walter Schmidli, Digital PR/Social Media Strategist

Jesse McLean, Creative Director

Meagan Burns, Senior Designer

Lauren Farmer, Digital Strategist/Community Management

Ashley LeBlanc, Senior Account Executive

Ben Voldman, Designer

See other entries from 6th Annual Shorty Industry Awards Best Small Agency (1 - 20)