ESPN YouTube

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ESPN YouTube

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YouTube

About this entry

ESPN on YouTube extends the best rights in sports to everywhere sports are digitally consumed. ESPN broadcasts over 30,000 hours of sports coverage globally each year and ESPN on YouTube is where sports fans can watch the best of the best that ESPN networks have to offer. Since the launch of the channel in March 2009 ESPN on YouTube has delivered over 29,000 videos to its 1.4 million subscribers, generating nearly 600 million channel views. When something airs on ESPN’s television networks sports fans can have it on their device of choice to watch on demand within minutes. Our most popular content is shared widely on social networks and national blogs and websites. Top ESPN franchises associated SportsCenter, our flagship news and information program, like #SCtop10 highlights and “This is SportsCenter” commercials are consistent fan favorites and can drive in millions of views.

#SCtop10 Highlights

These memorable videos feature a single spectacular play from live game coverage and are tied to #SCtop10, one of the biggest year round social hashtag conversations in sports.



“This is SportsCenter” Commercials

One of the most viral ad campaigns in sports is curated for fans to consume and share. “This is SportsCenter” portrays athletes and even mascots in a fun, relatable way that resonates with fans.

Other ESPN on YouTube successes of note include #SCFeatured stories, special guest segments, and the testing of original video features that are ultimately integrated into the network’s television shows.


Links

http://www.youtube.com/espn

Entry Credits

Gabe Goodwin, Coordinating Producer

Michael Bucklin, Producer

Chere Boone, Segment Producer

Nicole Peterson, Production Assistant

Marcia Keegan, VP Production

Scott Turken, Producer

Ed Eck, Producer

Tim Dwyer, Associate Producer

Robert Snyder, Associate Producer

Steven Roberts, Segment Producer

Dan Duquette, Associate Producer

Steven Braband, Producer

Stefan Carter, Production Assistant

Marcus, Matthews

Kate Radway, Segment Producer

Travis Terrell, Content Associate

See other entries from 6th Annual Shorty Industry Awards Best Brand on YouTube