Charmin #TweetFromTheSeat

Produced by

MSLGroup

Categories

Brand on Twitter Hashtag on Twitter

About this entry

40% of young adults admit to using social media in the bathroom* (and those are just the people who admit to it). At our core, Charmin is all about giving people a better bathroom experience and it is important to us that this translates to how we engage with consumers on Twitter. And of course, we love potty humor.

* http://news.yahoo.com/40-young-adults-admitted-using-twitter-toilet-rest-141931025.htmlFor Charmin, Twitter is a powerful engagement vehicle - a vehicle through which we build relationships with consumers through fun, entertaining, and valuable content all that ties back to bathrooms. We call it "winning hearts."

• From partnering with Vine's biggest stars (https://twitter.com/Charmin/status/422933828861054977)
• To engaging with real-time topics (https://twitter.com/Charmin/statuses/420415996340764672)
• To creating our own conversations on major holidays #CharminLoveNotes (https://twitter.com/Charmin/status/434360507550556160)
• To giving insight into our advertising strategy (https://twitter.com/Charmin/status/431623408346861569)

We are always looking for ways to create and join conversations.

But where we have really found magic is through #TweetFromTheSeat. A simple search on Twitter will show that it is immediately associated with Charmin - an accomplishment that we are proud of.

Take a look for yourself:

• https://twitter.com/Charmin/statuses/430160153866797057
• https://twitter.com/Charmin/statuses/308239689159172098
• https://twitter.com/Charmin/statuses/397371154354429952
• https://twitter.com/Charmin/status/416343258940571648

Last week, Time Magazine (http://newsfeed.time.com/2014/02/12/study-young-people-love-to-tweet-from-the-toilet) called us the “Sassiest Brand on Twitter”. In the past year, we've received accolades from the likes of the NY Times, Business Insider, Mashable, Media Bistro, Buzzfeed, and Ad Age.

But at the end of the day, if we have won the hearts of Charmin's consumers then we have done our job. We will let them do the talking:

• https://twitter.com/StephHerold/status/434372398272352256
• https://twitter.com/JaxsonOak/statuses/392092186331721728
• https://twitter.com/ChristinMielke/statuses/403549356822777857
• https://twitter.com/selenalarson/statuses/426526936198701056
• https://twitter.com/sighjamie/statuses/357606634559766530

Links

http://www.twitter.com/charmin

Entry Credits

Procter & Gamble,

MSLGroup,

Carat,

Publicis Kaplan Thaler,

See other entries from 6th Annual Shorty Industry Awards Best Use of a Hashtag on Twitter