The Nike SB App

Produced by

R/GA New York


Branded Mobile App Gamification

About this entry

In 2013, we collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport.The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posting and challenges, and building their personal skate history.

The app features a multi-angle video learning system, letting users watch trick videos from multiple directions. They can go head-to-head in virtual games of S.K.A.T.E. and get exclusive access to live-streamed Nike Pro events.

To launch the app, 28 of the world’s best skaters were brought together for 24 hours and challenged to complete all 616 tricks in the Trick Tree while the world watched live on YouTube.

Additional Information


Entry Credits

Brian Tobin, Senior iOS Developer

Devin Heatley, Albert Patton, Copywriter

Fernando Mazzon, Senior iOS Developer

Guy Helson, Mark Voelpel, Digital Studio

Hoshi Ludwig, Associate Creative Director

Jake Hall, Technical Lead, Nike Tech

John Agnew, Mark Whiteley, Brian Aster, Eric Swisher, Nike SB Team

Lambert Torres, Technical Lead

Leena Patankar, Nike QA

Michael Grater, Samira Sultana, Quality Assurance

Nauman Hafiz, Technical Director

Nick Parisi, Executive Producer

Patricia Choi, Wes Harris, Group Technology Director / VP, Managing Director

Patrick McInerney, Rasmus Wangelin, Visual Design

Pedro Mancheno, Nicolas Viegas, iOS Developer

Ron Forrester, Rochelle Shibahara, Christopher Rollo, Nike Tech

Sammi Needham, Group Executive Creative Director

Tim Farr, Senior Producer

Tim McElreath, Senior Java Engineer

Xavier Gallego, Associate Creative Director

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