In 2013, we collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport.The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posting and challenges, and building their personal skate history.
The app features a multi-angle video learning system, letting users watch trick videos from multiple directions. They can go head-to-head in virtual games of S.K.A.T.E. and get exclusive access to live-streamed Nike Pro events.
To launch the app, 28 of the world’s best skaters were brought together for 24 hours and challenged to complete all 616 tricks in the Trick Tree while the world watched live on YouTube.
Brian Tobin, Senior iOS Developer
Devin Heatley, Albert Patton, Copywriter
Fernando Mazzon, Senior iOS Developer
Guy Helson, Mark Voelpel, Digital Studio
Hoshi Ludwig, Associate Creative Director
Jake Hall, Technical Lead, Nike Tech
John Agnew, Mark Whiteley, Brian Aster, Eric Swisher, Nike SB Team
Lambert Torres, Technical Lead
Leena Patankar, Nike QA
Michael Grater, Samira Sultana, Quality Assurance
Nauman Hafiz, Technical Director
Nick Parisi, Executive Producer
Patricia Choi, Wes Harris, Group Technology Director / VP, Managing Director
Patrick McInerney, Rasmus Wangelin, Visual Design
Pedro Mancheno, Nicolas Viegas, iOS Developer
Ron Forrester, Rochelle Shibahara, Christopher Rollo, Nike Tech
Sammi Needham, Group Executive Creative Director
Tim Farr, Senior Producer
Tim McElreath, Senior Java Engineer
Xavier Gallego, Associate Creative Director