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finalist: The Nike SB App
This entry was a finalist in the 6th Annual Shorty Awards which took place in 2014.
Enter now for the 7th Annual Shorty Awards.

Produced by

R/GA New York

Categories

Gamification Branded Mobile App

About this entry

In 2013, we collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport.The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posting and challenges, and building their personal skate history.

The app features a multi-angle video learning system, letting users watch trick videos from multiple directions. They can go head-to-head in virtual games of S.K.A.T.E. and get exclusive access to live-streamed Nike Pro events.

To launch the app, 28 of the world’s best skaters were brought together for 24 hours and challenged to complete all 616 tricks in the Trick Tree while the world watched live on YouTube.



Why does this entry deserve to win?

http://nikesbapp.com/

See other entries from 6th Annual Shorty Awards Best Branded Mobile App