Because a nationally-televised show on basic cable wasn’t enough. And now 141 characters is too much.• #TDSBreakingNews: original jokes based on the day’s political news, plus updates and guest info to encourage fans to tune-in to the 11 p.m. broadcast.
• Original hashtags creating viral joke campaigns: #RupertMurdochApologies and #Olympics #FakeSpoiler
• Promotion for full episodes, extended interviews, and videos from the most recent show throughout the day. Links send to video available on every screen.
• Promotion for additional digital content on mobile, Facebook, and Tumblr, including R.O.M.N.E.Y. 140.
• Live tweets during #DailyShowLive (live election show) brought fans a John Oliver segment that integrated the use of Twitter in real-time. Plus original jokes.
• Exclusive previews of an upcoming show, including two biographical campaign film trailers featured during the RNC and DNC conventions. Extra broadcast-level content not featured on-air.
• Early and last-minute access to tickets to see tonight’s taping in New York.
• Exclusive video featuring Jon Stewart celebrating @TheDailyShow’s one millionth follower P. Diddy-style as we passed that milestone.
• Exclusive videos during dark weeks, including the Emmy-winning series Correspondents Explain.
• Retweets for correspondents and contributors who use Twitter to promote and reveal something about their appearances on the show. For example: @hodgman and @almadrigal
• Help our fans talk about the show using #DailyShow, including on-air hashtag promotion.
Steve Grimes, SVP, Programming and Multi-Platform Strategy, Comedy Central
Rachel Maceiras, Supervising Producer, Comedy Central
Jason Ross, Writer, The Daily Show
David Klatt, Production Coordinator, Comedy Central
Jill Baum, Production Coordinator, The Daily Show
Marie Raubicheck, Director, Corporate Communications, Viacom