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finalist: Omar Todd - Sea Shepherd Technical Director
This entry was a finalist in the 5th Annual Shorty Awards which took place in 2013.
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Produced by

Sea Shepherd Conservation Society

Categories

Social Media Manager

About this entry

Established in 1977, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. Our mission is to end the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species.

Sea Shepherd uses innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately-balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations.

Also we do that show "Whale Wars" on Animal Planet.

We have very active social media campaigns to alert our followers all over the world to the latest news.During the past 6 years I have helped build up the social media online presence for Sea Shepherd Conservation Society with no real budget, using existing publicity generated from our activities including our TV shows and campaigns. I have spent considerable time approaching companies like Google, Twitter, Empire Avenue, Instagram and many others to maximize our presence while also using cross promotion and relationships with celebrities and very meaningful and excellent news updates of our campaigns as they happen from dedicated volunteers around the world.

The best current example is our live twitter campaign about the Taiji dolphins in the Cove being captured and slaughtered and the minute to minute updates that usually trend fast and attract thousands of followers, including celebrities that are spell bound and eager for the latest updates. Our Klout score is now over 85 which speaks volumes in itself and we have a presence on most social media platforms.

Social Media continues to be our front line weapon for our campaigns and will continue to do so.


Why does this entry deserve to win?

www.seashepherd.org
www.whosay.com/omartodd
www.omartodd.com

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