Kung Fu Panda 2 YouTube Brand Channel

Team members: Jason Alex - Executive Producer, Dimitry Ioffe - Executive Creative Director, Alexandra Austin - Senior Producer, Carlyle Rafanan - Creative Director, Michael Beynart - Motion Director/Editor, Andrew Lin - Flash Development, Jean Helfenstein - Flash Development

About this entry

To promote the May 26, 2011 release of Kung Fu Panda 2, DreamWorks Animation worked with digital agency The Visionaire Group to launch what might best be called the Skadoosh heard round the web.

The case for why this entry should win a Shorty

Integrating custom video TVG shot with Jack Black, custom Po animation from DreamWorks Animation and a wholly unique interactive user experience where visitors are able to drag pieces of the page (comments, thumbnails, etc.) into the actual video player to be skadooshed by the Dragon Warrior himself, this campaign raised the YouTube brand channel bar ever higher.

For the more curious user, there are over 30 Easter eggs in the form of fortune cookies and videos that include behind-the-scenes clips of Jack Black.