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How the Shorty Awards for Brands and Organizations Work
The Shorty Awards invite any organization, including agencies, brands, networks, services, non-profits, etc., to enter their most innovative work on social media. To be eligible, the entry must have been at least partially live in 2015. Unless otherwise noted in the category description, spec work and incomplete work are not eligible.
All entries are judged on creativity, innovation and overall effectiveness. You will have the opportunity to fill in the following information.
Objective: Describe the objectives and goals that lead to the implementation of your campaign or initiative. Up to 250 words.
Strategy: Describe your entry’s strategy, implementation and key features. Up to 500 words.
Results: Lay out the results of your work and how it successfully met your team’s objectives and goals. Up to 250 words.
Entry image: Upload an image that best represents your entry. You may upload multiple images, but only the image selected as the hero image will appear in your entry header. Your hero image will be resized to 500 x 300. Images must be .jpg or .png, 5MB max size.
Additional information/links: You may include any additional information that will help judges evaluate creativity and effectiveness, including landing pages, social streams, videos, etc.Team recognition: Give credit to all the people who contributed to your entry’s success!
All deadlines are at 11:59 PM ET on the dates listed below.
Early Entry November 12th, 2015 ($399)
Regular Entry February 11th, 2016 ($499)
Late Entry February 18th, 2016 ($699)
Payment can be made securely by credit card using our online entry form. Entry fees are non-refundable. The same project may be entered in multiple categories (each entry requires a separate entry fee).
For payment by corporate check or wire transfer please email us at firstname.lastname@example.org to arrange payment. Please note that there is a minimum entry cost associated with payment by check.
Judging and Judging Criteria
The Shorty Awards for Brands and Organizations recognize excellence in the professional social media community. Winners are selected by members of the Marketing and CMO juries of the Real Time Academy of Short Form Arts & Sciences, a diverse group of luminaries in the internet, advertising, media, and entertainment industries. You may apply to join the Academy here.All entries will be scored by the judges on these major criteria:
- Creativity & innovation: Unique and innovative use of the app/platform, quality and originality of the creative execution, aesthetic impression, and overall creative impact of the approach, user engagement and social media experience.
- Effectiveness & use of the platform: Overall effectiveness of the campaign - did it achieve the desired business objectives and results (be specific). Did the campaign or does the online presence use the capabilities of the platform to the best of it’s ability? Why is the entry best in breed?
Selecting Winners, Honorees and Finalists
Winners, honorees and finalists will be determined by the average score submitted by the jury. Winners will only be chosen for categories with worthy entries. The jury's decision is final and neither the organizers nor the panel will enter into any correspondence about them.
Finalists will be announced in March. Join our mailing list to stay updated.
Email us at email@example.com.
Administrator; Release; Limitation of Liability
The Shorty Awards are administered by Sawhorse Media, LLC (“Sawhorse”), which will be entitled to make all final decisions regarding the awards in its sole discretion.
Sawhorse reserves the right, in its sole discretion, to suspend, cancel or modify the Shorty Awards at any time. By participating in the Shorty Awards, whether as a nominee, a voter or otherwise, each participant agrees to release and hold Sawhorse and its employees, officers, directors, shareholders, agents, representatives, affiliates, advertising and promotion agencies, consultants and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the awards, including, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy. The organisers reserve the right to publish all entries wholly or in part, as case studies or for publicity purposes.
PARTICIPANTS AGREE THAT PARTICIPATION IN THE SHORTY AWARDS SHALL BE AT THEIR SOLE RISK. IN NO EVENT SHALL SAWHORSE BE LIABLE UNDER CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE OR OTHER LEGAL THEORY (I) FOR ANY LOST PROFITS OR SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER, SUBSTITUTE GOODS OR SERVICES (HOWEVER ARISING) OR (II) FOR ANY DIRECT DAMAGES IN EXCESS OF (IN THE AGGREGATE) $100. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.
User Submissions; Appearance Release
Any and all content submitted by a voter, a nominee or any other participant in the Shorty Awards is referred to in these Terms of Service as a "User Submission." Each participant shall be solely responsible for his or her own User Submissions and the consequences of submitting them. By submitting a User Submission, the participant represents and warrants that he or she owns or has the necessary licenses, rights, consents, and permissions to his or her User Submissions (and all content included therein), including the right to authorize Sawhorse to use the User Submissions in the manner contemplated herein. By submitting the User Submissions to us for public display, the participant hereby grants us an irrevocable, worldwide, perpetual, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in any media formats now or hereafter created and through any media channels now or hereafter created.
In addition, any person who attends the awards ceremony or any other event associated with the Shorty Awards hereby grants us the irrevocable, worldwide, perpetual, royalty-free, sublicensable and transferable right to use, reproduce, distribute, prepare derivative works of, display and perform any photographs, video or other images in which such person may be included that are taken at such event, whether accurate or distorted in character or form, without restrictions to changes or transformations, in conjunction with such person’s own name or a fictitious name at our discretion, or no name at all.
The use of any trademark, service mark or logo of Twitter, YouTube or any other media outlet is not meant to imply such media outlet’s endorsement of, or affiliation, with The Shorty Awards in any way.