Deadline Extended until Tuesday March 5th. Final cut-off at 5p ET.

How the Industry Awards Work

Industry Award Eligibility - For Social Media Professionals judged by Social Industry Experts

Companies, advertising agencies, networks, film companies, and other entertainment brands, as well as creative digital agencies, and PR firms that produce innovative work in social media are invited to submit their professional work for a Shorty Industry Award. To be eligible, the entry must have been released in 2012. Unless otherwise noted in the category description, spec work and incomplete work are not eligible.

It is possible to win both a general Shorty Award and an Industry Award.

Entry Submissions

Each category entry requires completion of 5 sections:

Short Description (shared in public gallery). Overview of submission and what makes it cool.

Entry Information (category criteria and information, up to 2500 characters). All entries are judged on creativity, innovation and overall effectiveness. Please describe your entry’s key features, attributes and why judges should select it to win.

HTML copy links can be added. Allowed HTML tags are <a> <strong> <em> <i>. You may also embed YouTube or Vimeo videos with <object> or <iframe> tags that are no wider than 630 pixels. This field will be displayed publicly when your entry is finalized, paid and published in the Entry Gallery.

Additional Information/Links: include a link to your entry URL. You can also include any additional information that will help judges evaluate creativity and effectiveness. Company and contact information: name, email, company and contact information.

Entry Image: thumbnail image that best represents your entry (3 MB limit)

Entry Fees

Unlike the general interest Shorty Award categories, the Shorty Industry Awards are a professional competition requiring entry fees to submit for the industry categories. Submissions are made by completing the entry submission process the Industry Awards section of the Shorty Awards website in the appropriate category.

Early Bird Entry Fee	October 4, 2012 to December 31, 2012	$299
Regular Entry Fee	January 1, 2013 to March 5, 2013	$399

Payment can be made securely by credit card after clicking the “Enter Now” button. The Shorty Awards uses Stripe to process payments. Entry fees are non-refundable. The same project may be entered in multiple categories, but each entry requires a separate entry fee.

For payment by corporate check or wire transfer please email us at industry@shortyawards.com to arrange payment.

Finalists will be announced in February. Join our mailing list to stay updated.

Entry Information

Please note: Unlike the general interest Shorty Awards, a Twitter account is not required to enter the Industry Awards. However, please provide us with accurate contact information so that we can contact you about your entry if needed.

Judging and Judging Criteria

The Shorty Industry Awards recognize excellence in the professional social media community. Unlike the general Shorty Awards, the Industry Awards are not subject to public voting. Instead, the winners will be selected solely by members of the marketing jury of the Real-Time Academy of Short Form Arts & Sciences, a diverse group of luminaries in the internet, advertising, media, and entertainment industries.

Judging Criteria: all entries will be scored by the judges on two major criteria

Creativity & Innovation: Unique and innovative use of the app/platform, quality and originality of the creative execution, aesthetic impression, and overall creative impact of the approach, user engagement and social media experience.

Effectiveness & Use of the Platform: Overall effectiveness of the campaign - did it achieve the desired business objectives and results (be specific). Did the campaign use the capabilities of the platform - describe why this campaign is best of breed.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your full entry page where they can click one of the share buttons.

Additional Criteria for Best Agency categories: A description of overall agency excellence, please provide specific examples of how agency: is advancing social media disciplines, creating client successes, providing social media leadership, and building staff experts.

Additional Links for Best Agency categories: please provide links to other Shorty Industry Award entries you want the judges to review as part of your Best Agency submission.

Contact

Email us at industry@shortyawards.com.

Privacy

All information submitted through the Shorty Awards is subject to our privacy policy. To review our privacy policy click here.

Administrator; Release; Limitation of Liability

The Shorty Awards are administered by Sawhorse Media, LLC (“Sawhorse”), which will be entitled to make all final decisions regarding the awards in its sole discretion.

Sawhorse reserves the right, in its sole discretion, to suspend or cancel the Shorty Awards at any time. By participating in the Shorty Awards, whether as a nominee, a voter or otherwise, each participant agrees to release and hold Sawhorse and its employees, officers, directors, shareholders, agents, representatives, affiliates, advertising and promotion agencies, consultants and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the awards, including, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.

PARTICIPANTS AGREE THAT PARTICIPATION IN THE SHORTY AWARDS SHALL BE AT THEIR SOLE RISK. IN NO EVENT SHALL SAWHORSE BE LIABLE UNDER CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE OR OTHER LEGAL THEORY (I) FOR ANY LOST PROFITS OR SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER, SUBSTITUTE GOODS OR SERVICES (HOWEVER ARISING) OR (II) FOR ANY DIRECT DAMAGES IN EXCESS OF (IN THE AGGREGATE) $100. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.

User Submissions; Appearance Release

Any and all content submitted by a voter, a nominee or any other participant in the Shorty Awards is referred to in these Terms of Service as a "User Submission." Each participant shall be solely responsible for his or her own User Submissions and the consequences of submitting them. By submitting a User Submission, the participant represents and warrants that he or she owns or has the necessary licenses, rights, consents, and permissions to his or her User Submissions (and all content included therein), including the right to authorize Sawhorse to use the User Submissions in the manner contemplated herein. By submitting the User Submissions to us for public display, the participant hereby grants us an irrevocable, worldwide, perpetual, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in any media formats now or hereafter created and through any media channels now or hereafter created.

In addition, any person who attends the awards ceremony or any other event associated with the Shorty Awards hereby grants us the irrevocable, worldwide, perpetual, royalty-free, sublicensable and transferable right to use, reproduce, distribute, prepare derivative works of, display and perform any photographs, video or other images in which such person may be included that are taken at such event, whether accurate or distorted in character or form, without restrictions to changes or transformations, in conjunction with such person’s own name or a fictitious name at our discretion, or no name at all.

The use of any trademark, service mark or logo of Twitter, YouTube or any other media outlet is not meant to imply such media outlet’s endorsement of, or affiliation, with The Shorty Awards in any way.