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TED - Branded YouTube Channel
Feb. 17, 2012
- Branded YouTube Channel
About this entry
TED - Ideas Worth Spreading
The case for why this entry should win a Shorty
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums.
TED’s official YouTube Channel, boasting over 330,000 subscribers and close to 95,000,000 views, grants viewers instant access to riveting talks by remarkable people. It introduces viewers to some of the world's most fascinating minds – education radicals, tech geniuses, medical mavericks, business gurus and music legends – through short videos that address global issues, present creative solutions and encourage viewers to experience the world in a new light. With approximately 1 hour of footage being uploaded to YouTube every second, TED’s YouTube Channel strives to cut through the clutter and encourages viewers to experience thoughtful and provoking videos in less than 18 minutes.
In 2011 alone, over 240 of the 1,000+ achieved videos were released on TED’s YouTube Channel with topics spanning from Salman Kahn’s talk on the use of video to reinvent education to Malcolm Gladwell’s tale of the Norden bombsight to Anthony Atala’s onstage printing of a human kidney to Sarah Kay’s inspiring spoken word poetry to Wael Ghonim’s first-hand look inside the Egyptian revolution.
TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building a clearinghouse that offers free knowledge and inspiration from the world's most remarkable thinkers, as well as a community of curious souls to engage with ideas and each other.