Best Use of Video in a Social Media Campaign← Go back to category
TED - Video Use in Social Media
Feb. 17, 2012
- Best Use of Video
About this entry
TED - Ideas Worth Spreading
The case for why this entry should win a Shorty
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums.
These ideas are disseminated worldwide on TED.com, Facebook, Twitter and YouTube through short videos from TED, TEDGlobal, TEDx and partner organizations that address global issues, introduce creative approaches to finding solutions and encourage viewers to experience the world in a new light. In 2011 alone, over 240 videos were released with topics spanning from Salman Kahn’s talk on the use of video to reinvent education to Malcolm Gladwell’s tale of the Norden bombsight to Anthony Atala’s onstage printing of a human kidney to Sarah Kay’s inspiring spoken word poetry to Wael Ghonim’s first-hand look inside the Egyptian revolution.
TED boasts a massive global reach – over 330,000 YouTube Channel subscribers, 800,000 Twitter followers, 1.8 million Facebook fans and half a billion views on TED.com – and an engaged audience that includes everyone from Bill Gates to high school students in Nairobi. TEDTalks have been watched more than 650 million times worldwide. And TED's Open Translation Project, which allows volunteers worldwide to translate TEDTalks into their own languages, has been buoyed up by 8,000+ translators, who have produced 25,000 translations in 85+ languages.
TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building a network that offers free knowledge and inspiration from the world's most remarkable thinkers, as well as a community of curious souls to engage with ideas and each other.