30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet

The case for why this entry should win a Shorty

In early 2011, the American Airlines became the first domestic legacy carrier to launch official social media
channels for their loyalty program AAdvantage.

After an initial campaign targeting Facebook users netted over 260,000 new likes, it was time to focus attention on growing the Twitter community.