Best Use of Twitter in a Campaign← Go back to category
Team members: Manny Toro - Sr Mgr Digital Mktg & Promo, Jessica Voltaire - Digital/Social Media Marketing manager, Jodi Lahaye - VP, On-Air Promos, Ali Heckman - Cross Media , Kate Keough - VP Marketing MTV2/U, Darin Byrne - Producer, Mariana Agathoklis - Music Group Press HQ
About this entry
“MTV2’s Guy Code” is the ultimate guide to the laws of manhood with original weekly episodes airing on Tuesdays at 11 pm ET/PT. The show has been a phenomenon, largely due to using social media tactics such as Twitter to reach a broad audience. MTV2’s twitter has Weekly live Tweeting with the cast of Guy Code, leading to weekly WW Trending Topics (GuyCode, #AskGuyCode, numerous show topics, and many more.)
The case for why this entry should win a Shorty
The premier of Guycode brought MTV2 to +105% increase with Coveted M12-34 in Time Period and #GUYCODE took Over Twitter as # 1 Trending Topic Worldwide, resulting in the most watched p12-34 series premiere in network’s 15-year history. It routinely ranks in the Top Five in Social Guide. Guy Code had a total volume of 91,395 tweets from 11/15/2011 to date. The sentiment breakdown for the Guy Code from 11/15 to date is 66% positive, 15% negative, 18% neutral. The gender ratio for the Guy Code from 11/15 to date is 55% male, 45% female. Top Hashtags from 11/15 to date include #guycode (50,779 uses), #nw (8,093 uses), #nowwatching (653 uses), #mtv2 (581 uses), and #bunsyousin (400 uses).Top Markets from 11/15 to date include New York, Atlanta, Los Angeles, Chicago, and Philadelphia.