The Twitter Candidate
The case for why this entry should win a Shorty
Governor Buddy Roemer, the only Presidential Candidate fighting the unfair influence of $$ in politics, was finding it hard to gain traction because of his self-imposed $100 donation limit. (It costs money to buy air time!) In September 2011, we approached his campaign and recommended that he focus entirely on digital. In addition to re-designing his website + logo and modifying his overall messaging, we created an extensive social media strategy (Twitter, Facebook, YouTube) focused on magnifying his voice, and getting supporters to do some of the heavy lifting. His populist message is powerful, and resonates with most Americans. People that meet Buddy and hear what he stands for immediately gravitate to him. His problem wasn't credibility or even likability. People just didn't know he existed. We wanted to change that.
The results thus far have been amazing. His message has bypassed the mainstream media (who largely ignores him because he's not invited to the debates). His followers have increased 700% since October, and his campaign contributions have quadrupled. He is also now the most re-tweeted Presidential Candidate according to @140elect.
NPR: "Tweeting All The Way, Buddy Roemer Continues His Quixotic White House Bid"
Slate: "Follow Friday: Feel The Roementum"
Mashable: "How The Internet Saved Buddy Roemer's Campaign"
TechPresident: "Buddy Roemer's Online Gamble"