Best Overall Brand Presence on Tumblr
Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries such as fashion, music, and news are tapping into the power of Tumblr to launch new products, share content and engage with consumers. This award honors the brand that has best balanced wit, voice, creativity and reblogability on their Tumblr blog.
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TODAY Tumblr
Produced by: TODAY.com, a production of MSNBC.com
The TODAY Tumblr, the first morning news program on the social platform, not only shares the highlights of American’s no. 1 morning show, but also mobilizes the online community to share feedback, interact with the staff and talent, and get involved with the show’s content. TODAY produced Tumblr-only content for significant series, including the royal wedding, ‘Where in the World ...
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Doctor Who Tumblr
Produced by: BBC America
The Doctor Who Tumblr both drives tune-in for Doctor Who, BBC America's highest rated show ever, and keeps fans active and engaged throughout the year. Through the extensive use of Tumblr-native activity like reblogs, animated GIFs, and communicating in tags, the Doctor Who Tumblr has gained 82,000 followers in just 10 months. This speaks to both the strength of the ...
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The Glee Project on Tumblr
Produced by: NBC Universal/Oxygen Media
Identifying the sizeable community of “Glee” fans on Tumblr and the opportunity the platform offers to engage fans on a more visual level, “The Glee Project” became the first reality television program to establish an official presence on Tumblr, staying true to the Oxygen's innovative approach to reaching fans across platforms and leveraging new technologies to expand the brand's social ...
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Happiness Is -- Coca-Cola on Tumblr
Produced by: Coca-Cola / Agency: 360i
In December 2011, Coca-Cola officially joined the Tumblr community with the launch of Happiness Is. Coke is one of the few CPG brands to activate and establish prominence in the space, but with a huge haven of teen power-users – many of which are already referencing Coke on their pages – it was clear that Coca-Cola should be part of ...
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The Pen Ready Project
Produced by: Mullen
We gave away more than 1,000 cameras to random people on the street in 6 cities and on one Jet Blue flight, and to online influencers, to prove that anyone can take amazing pictures with the new Olympus PEN® E-PM1 camera. All we asked in return is that they upload photos to The PEN Ready Project Tumblr blog, developed collaboratively ...
