Best Use of Social Media for Sports
Whether it’s for the championships, drafts, scandals, lockouts, or major events like the Super Bowl, social media helps athletes, teams and sports brands connect with fans and consumers like never before. This awards honors the most creative and effective use of Twitter, Facebook or other social media channels for sports, whether for a specific sporting event, or for overall sports coverage.
Winner(s)
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MLB Fan Cave
Produced by: Major League Baseball
The MLB Fan Cave began as a truly novel idea with the goals of engaging younger fans via social media while increasing the profile of star players and placing baseball at the nexus of all things pop culture.
In March 2011, Major League Baseball hired two fans whose jobs were to watch every single MLB regular season ...
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HBO: Boxing
Produced by: HBO
HBO has established a dominant presence in the social space for the sport of boxing, leading the way for athletes,networks, promoters, journalists, and other insiders to follow. 2011 was a year of major growth for HBO Boxing social platforms, engaging existing fans and discovering and educating new ones every day of the year. While boxing may be considered a niche ...
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TSN Facebook Check-In Application
Produced by: Brand Networks
In 2011, TSN helped Canadian’s wave their virtual flag in support of Team Canada’s journey for Gold through the TSN Check-In Facebook App. The Facebook-based application allowed fans to check in to TSN’s World Juniors broadcasts using Facebook Places on their mobile devices and show they are cheering on their country. The app took the in-stadium experience of supporting a ...
