Best Use of Social Media for News
Over the past year the world has seen major news stories covered in real time using social media. Whether it’s a revolution, election, or a natural disaster, social media brings us the news faster than ever before, and helps connect us directly with primary sources through first-hand tweets, photos, and videos. This award recognizes the most effective use of social media by a news organization overall, or a for a specific news event.
Winner(s)
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The Global Networks of CNN Dominate on Social Media
Produced by: CNN Worldwide
CNN is the worldwide leader in news and information delivery online, so it makes sense that CNN also has a social media footprint that is unrivaled by any other news organization.
When it comes to breaking news, nearly six and a half million Twitter users around the globe depend on @CNNbrk to learn the facts quickly, along with links ...
Browse Entries
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Coverage of the Oslo bombing and shootings on Utøya
Produced by: BreakingNews, part of the Msnbc Digital Network
As the July 22 attacks in Norway developed from an explosion in Oslo to shootings at a youth camp, BreakingNews fully utilized editorial and social resources in order to ensure accurate real-time coverage.
We first learned of the explosion through AP and within seconds we pushed out updates to our 2 million-plus followers on Twitter and Facebook. Minutes later, we ... -
NBC News and MSNBC Pioneer Best Practices in Social TV
Produced by: Mass Relevance
Real-time social media integration into TV is changing the conversation in the newsroom – and MSNBC is setting the innovative bar. In 2011, they utilized social content in a variety of ways to encourage discussion, audience participation, and uncover the real conversations happening about hot topics and current events. MSNBC partnered with Mass Relevance, a real-time social curation and engagement ...
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Japan earthquake and Fukushima meltdown
Produced by: Nature
When the powerful earthquake and tsunami that struck Japan in March this year caused one of the world’s worst-ever nuclear accidents, people in the area were desperate for information and advice on the risks from radiation. Nature’s news team, in particular Geoff Brumfiel in London, Declan Butler in Paris, and David Cyranoski in Tokyo, were able to provide them with ...
