Best Integration of Social Media with Live Television← Go back to category
The DUB Magazine Project
Team members: Manny Toro - Sr Mgr Digital Mktg & Promo, Jessica Voltaire - , Jodi Lahaye - VP, On-Air Promos, Cynthia Kovacs - , Sachi Ezura - Associate Producer, Development, Jason Carrasco - Gupta Media , Stephanie Yessler - Gupta Media , Eric Conte - SVP Prog Head Prod MTV2 MTVU, Paul Ricci - SVP Prog Head of Dev MTV2 MTVU, Chris McCarthy - GM/EVP MTV2 MTVU
About this entry
Each week we worked with talent for LIVE tweeting during the broadcast. Once confirmed, we announced it via Twitter and Facebook, as well as created specialized on air promo’s eventizing their weekly involvement. After a successful episode of live tweeting, we then would repurpose the best tweets for our on news ticker called ‘Dog Bites”.
The case for why this entry should win a Shorty
Our weekly Live tweeting campaign with cast resulted in weekly trending topics(#DubMagazineProject, Dub Magazine Project, Taylor Gang).
We also had facebook engagement with behind the scenes imagery, car facts, live posts during show airing, and DUB Mag integration. The pre-premiere campaign delivered the following (July 1-10):
** The campaign as a whole served 22,648,468 impressions & 9,483 clicks
** Facebook Engagement Ads served 27,461,697 impressions & 19,489 clicks
and FB Standard Ads served 25,576,222 impressions & 5,249 clicks
** Added over 21K likes to MTV2 Facebook page
** Banners served 3,646,106 impressions & 2,656 clicks
** 32% of our impressions on the day of the premier
** Promoted tweets delivering over 116,114 impressions weekend of premiere