Best Social Media Campaign for Gaming← Go back to category
Xbox Dance Central 2 Challenge Facebook Application
Feb. 10, 2012
- Campaign for Games
Team members: Tod Visdal - Account Director, Mary Alberque - Producer, Jeremy Bueler - Developer, Josh Ellington - Developer, Jackson Oates - Developer, Nick Woods - Designer, Kyle Sundby - Copywriter
About this entry
The Xbox Dance Central 2 Challenge Application allows users to track games and share results with their friends via Facebook. Keep track for your game results and overall statistics, challenge friends to beat your scores, and work your way up the overall leaderboard by challenging your friends to intense dance battles.
The case for why this entry should win a Shorty
The Xbox Dance Central 2 Challenge Application should win the Shorty Award for Best Use of Facebook in a Campaign based on its ability to provide a seamless link between Facebook and Xbox Live. Dance Central 2 is an inherently social game, with players deriving a majority of their enjoyment though playing and discussing the experience with friends. This Facebook app takes that social experience to the next level by providing a space where users can fulfill this social aspect virtually. Through the ability to track your statistics, the proficiency of your friends, work to best the in-game scores of your friends, and track the overall leaderboard and high scores of specific songs, the social experience of playing Dance Central 2 with friends in your living room is effectively replicated on Facebook, increasing the game’s reach and improving the overall Dance Central 2 experience.