Best Social Media Campaign for Gaming← Go back to category
Xbox Wireless Headset Facebook Application
Feb. 10, 2012
- Campaign for Games
Team members: Tod Visdal - Account Director, Britt Kim - Producer, Taylor Eke - Developer, Debbie Wagner - Designer, Nick Woods - Designer, Kyle Sundby - Copywriter, Ajay Date - Copywriter
About this entry
Helping to promote the Xbox 360 Wireless Headset with Bluetooth, this Facebook application features a series of videos featuring UFC superstar Quinton “Rampage” Jackson. Users are prompted to choose between sweet talk or trash talk by clicking the corresponding button. This choice will lead to a video(s) of Rampage either talking trash while playing Xbox, or sweet talking his mom, who calls him while he is playing.
The case for why this entry should win a Shorty
The Xbox 360 Wireless Headset with Bluetooth application integrates video with a personalized Facebook experience where participants can choose the outcome and content that matters to them. Combining top class video featuring one of the premier UFC fighters and gaming fans in Quinton “Rampage” Jackson and the ability for users to choose the video content they are most interested in, the Wireless headset application effectively highlights the benefits of this device as they pertain to both online gameplay via Xbox Live and use with a mobile phone. Providing multiple options in terms of video content is also key in holding the attention of the audience and prompting viewers to share and discuss the application with others, improving the reach and staying power of the application and amplifying other Xbox related content featuring Jackson.