Best Social Media Campaign for Gaming← Go back to category
Xbox Skyrim Drag and Shout Facebook Application
Feb. 10, 2012
- Campaign for Games
Team members: Scott Rouse - Senior Account Manager, Mary Alberque - Producer, Lee Pellini - Lead Developer, Nick Woods - Lead Designer, Kyle Sundby - Copywriter , Mary Alberque - Copywriter , The Good - Developer, The Good - Designer
About this entry
The Xbox Skyrim Drag and Shout Facebook application allows users to delve deeper into the Elder Scrolls V: Skyrim experience. Users attempt to solve a puzzle by dragging the appropriate symbols to the open spaces on the grid. By solving the puzzle correctly in the allotted time, participants are able to experience the Dragon Shout in action, download and exclusive Skyrim wallpaper, and be entered to win a custom Skyrim Xbox 360 console.
The case for why this entry should win a Shorty
The Xbox Skyrim Drag and Shout Facebook application deserves to win the Shorty for Best Use of Facebook in a Campaign for its ability to incorporate a variety of interactive elements and promotional items while maintaining an authenticity consistent with the Skyrim title. The application achieves this by combining a puzzle element that must be completed in an allotted amount of time, requiring participants to show a baseline level of proficiency to receive prizing/be entered to win the grand prize. Giving those who completed the puzzle access to view the Dragon Shout and download exclusive Skyrim wallpaper rewards participants with a low cost, yet sought after prize by fans of this title, helping to attract additional participants via word of mouth as the campaign progresses.