Best Social Media Campaign for Gaming
Gamers are fanatics, and they’re not shy about sharing their passion on the social web. This award recognizes game makers and marketers who’ve tapped into social media in a creative way to promote their game with great effect.
Winner(s)
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Discover Your Legacy - Assassin's Creed: Revelations
Produced by: Promethium Marketing
To drive preorders for Assassin's Creed: Revelations we appealed to the franchise's rabid fan base with a highly targeted digital execution that spurred them to share their passion with friends. We scripted and produced a series of "Legacy" videos with a killer interactive hook that allowed fans to explore their family history and its connections to the Assassin's Creed universe. ...
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Super Bathing Attitude
Produced by: Super Bathing Attitude
SUPER BATHING ATTITUDE: YOU CANT LIVE WITHOUT IT!!
We've got it all! We've got podcasts! We've got comedy!! We've got minecraft!! We've got lets plays!! We've got spirit!!
Our podcast was voted by users to be "The Best podcast created by Two Annoying People feat. A Sega Dreamcast" of 2011!!
KEEP IT CLASSY & PRISTINE ARE OUR MOTTO'S!!!!
Check ...
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Gears of War 3: Brothers to the End
Produced by: AKQA
Brothers to the End
www.gearsofwar.com/brotherstotheendBrief
For the launch of Gears of War 3, our challenge was to excite our core fans while giving fans of other shooters a reason to get involved.Execution
We etched images of brotherhood from the Gears of War trilogy into three walls using live explosives. To see them, fans were asked to ... -
Xbox Dance Central 2 Challenge Facebook Application
Produced by: roundhouse
The Xbox Dance Central 2 Challenge Application allows users to track games and share results with their friends via Facebook. Keep track for your game results and overall statistics, challenge friends to beat your scores, and work your way up the overall leaderboard by challenging your friends to intense dance battles.
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Xbox Wireless Headset Facebook Application
Produced by: roundhouse
Helping to promote the Xbox 360 Wireless Headset with Bluetooth, this Facebook application features a series of videos featuring UFC superstar Quinton “Rampage” Jackson. Users are prompted to choose between sweet talk or trash talk by clicking the corresponding button. This choice will lead to a video(s) of Rampage either talking trash while playing Xbox, or sweet talking his mom, ...
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Xbox Kinect Sports Season 2 End Zone Dance Off Facebook Application
Produced by: roundhouse
The Kinect Sports Season 2 End Zone Dance Off Facebook Application allows users to vote on their favorite DeSean Jackson end zone celebration. Participants view videos of Jackson performing “The Dougie,” “Swaggin Out,” and “The Cat Daddy,” then vote on the video they like the best. The end zone dance that receives the most votes will be used to create ...
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Xbox Skyrim Drag and Shout Facebook Application
Produced by: roundhouse
The Xbox Skyrim Drag and Shout Facebook application allows users to delve deeper into the Elder Scrolls V: Skyrim experience. Users attempt to solve a puzzle by dragging the appropriate symbols to the open spaces on the grid. By solving the puzzle correctly in the allotted time, participants are able to experience the Dragon Shout in action, download and exclusive ...
