Best Use of Facebook in a Campaign← Go back to category
Mystery Miles: More Than 230,000 Take Flight on Facebook With The AAdvantage Program
The case for why this entry should win a Shorty
In early 2011, the American Airlines AAdvantage marketing team approached Weber Shandwick about launching dedicated Facebook and Twitter social media channels for their AAdvantage loyalty program.
Recognizing AAdvantage’s built-in audience of advocates, strong brand and inherent opportunity within the social space, AAdvantage was deemed a “nobrainer” for social media.
As the first domestic airline to launch dedicated social channels for its loyalty program, AAdvantage needed a
way to generate awareness within its current member base as well as the broader social media landscape.