Best Overall Brand Presence on Facebook← Go back to category
Real Life Experiences with Intrepid
About this entry
The Intrepid Travel fan page was initially set up in December 2009 and although we dipped our toes in the water it soon became obvious that Facebook is made for travel – people just love sharing their stories and experiences.
We've developed a real sense of community that builds on our style of travel - group travel that gives people a chance to share their experience with likeminded people. Our posts consistently deliver meaningful content that engages and inspires. Our loyal fans participant daily and brand advocates will often respond to another fan’s question without us needing to step into the conversation.
We're obviously passionate about travel but we never anticipated how engaged our Facebook fans would be...
The case for why this entry should win a Shorty
What makes our page stand out?
For many of our Facebook promotions, we use our fans as our idea sounding board. It was their ideas and feedback that helped shape our ‘Mystery Trip’ giveaway. We wanted to reward our fans’ curiosity about the world by giving them a chance to step off a plane in a far-flung land with nothing but the anticipation of the adventure that lies ahead. The competition concept proved to be extremely popular with over 20,000 entries from around the world. As our winners now embark on their mystery Intrepid trips they are sharing their experiences and pre-trip anticipation with their fellow fans. We are proud of this real sense of community. Every year we receive hundreds of entries for Intrepid's annual Travel Photography Competition and we wanted to share these inspirational travel photos with our fans. The ‘Photo of the Day’ concept provides this outlet. When life gets tedious, people want to dream of being somewhere else for a few minutes – we help make that happen.
Our ‘Meet others’ area was designed to help bring the conversation together between Intrepid travellers before their trip. We wanted to provide a central place for travellers to meet up, discuss upcoming Intrepid trips and share the excitement in planning the next adventure, without having to leave the comfort of a universally familiar platform – Facebook.