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TED - Brand Presence Facebook
Feb. 17, 2012
- Facebook Brand Presence
About this entry
TED - Ideas Worth Spreading
The case for why this entry should win a Shorty
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums.
TED’s official Facebook page, a social extension of TED.com, boasts over 1.8 million likes and 45,000 mentions. The page grants instant access to riveting talks by remarkable people. It introduces fans to some of the world's most fascinating minds – education radicals, tech geniuses, medical mavericks, business gurus and music legends – through short videos that address global issues, present creative solutions and encourage viewers to experience the world in a new light. Frequently updated custom navigation tabs invite you to view, share and discuss TEDTalks and blog posts, stay abreast of TED happenings and events, track TED-related activity within your own network and discover TED exclusives such as behind-the-scenes photos.
TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building a network that offers free knowledge and inspiration from the world's most remarkable thinkers, as well as a community of curious souls to engage with ideas and each other.