Best Use of Social Media for Customer Service← Go back to category
Feb. 22, 2012
- Customer Service
Team members: Danielle Miller - Social Media Director, Noah Plumb (^N) - Social Media Manager, Salem Prouty (^S) - Social Media Representative, Alon (^A) - Social Media Specialist, Cj (^Cj) - Social Media Specialist, Colby (^C) - Social Media Specialist, James (^Jr) - Social Media Specialist, Jeremi (^J) - Social Media Specialist, Luis (^L) - Social Media Specialist
About this entry
Go Daddy's Social Media Team is committed to taking care of our customers above all else. Our 24/7 team interacts with customers through several Internet outlets reviewing comments, concerns and suggestions.
Go Daddy recognizes the role social media has in today's daily interactions and engages with people in a public space about a wide variety of subjects to show the importance of transparency, honesty and not shying away from controversial issues.
GoDaddy.com provides a one-stop shop for individuals and businesses to establish, maintain and evolve an online presence.
With more than 10 million customers worldwide, Go Daddy's brand is part of the social media conversation. We employ a software development team dedicated solely to build and maintain our social tools for engagement, sentiment monitoring application and Open Graph development.
Being a part of Go Daddy is being a part of something special. We work hard for our customers and always strive to be better.
The case for why this entry should win a Shorty
Go Daddy's Social Media Team focuses on delivering excellent customer service while engaging customers in fun, relevant conversation. The 24/7 Go Daddy Social Media Team is tracking industry-related trends, assisting customers, communicating product updates, providing tips to build an online presence, interacting with Go Daddy spokespeople and sharing a behind-the-scenes look at Go Daddy.
Go Daddy's Social Media Team engaged with more than 2,300 unique Twitter users through more than 3,300 outbound tweets, last quarter. We're pretty fast, too! Go Daddy's average Twitter response time is less than one hour and fifty minutes, particularly in a quarter that saw more than 300,000 brand mentions on Twitter.
Go Daddy created a Social Media Command Center to engage our fans during the Super Bowl. Each year, we stage a Super Bowl office party, engaging customers, ad-lovers and critics. Go Daddy's Super Bowl Commercials receive a lot of conversation. This year our team tracked more than 20,000 tweets in one day.
Go Daddy's Social Media Team is always looking for new ways to inform and reward our fans and followers for taking an active interest in Go Daddy. When one customer tweeted about wanting a Go Daddy gift card for her birthday, Go Daddy's Social Media Team worked with customer service to surprise her with a gift card linked to her account.
Go Daddy Social Media team members serve as consultants and advocates for social media-related company projects. Over the last year, we planned the large-scale integration of Facebook's Open Graph into the GoDaddy.com homepage and several Go Daddy URL shortener x.co and social contests. One contest sent a Go Daddy fan to Super Bowl 46!
Go Daddy's Social Media Team is beginning its sixth year of helping customers through social forums. In the future, Go Daddy's fans and followers can look forward to a stronger international social media presence and an increase in proactive engagement with new people from Go Daddy social channels. So tweet to us, your industry expert in creating an online presence.
To learn more about Go Daddy Social Media, watch our video at godaddy.com/social and tweet your thoughts to @GoDaddy.