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ESPN Social Production
Feb. 18, 2014
Team members: Gabe Goodwin - Coordinating Producer, Michael Bucklin - Producer, Chere Boone - Segment Producer, Nicole Peterson - Production Assistant, Marcia Keegan - VP Production, Scott Turken - Producer, Ed Eck - Producer, Tim Dwyer - Associate Producer, Robert Snyder - Associate Producer, Steven Roberts - Segment Producer, Dan Duquette - Associate Producer, Steven Braband - Producer, Stefan Carter - Production Assistant, Marcus - Matthews, Kate Radway - Segment Producer, Travis Terrell - Content Associate
About this entry
ESPN on YouTube extends the best rights in sports to everywhere sports are digitally consumed. ESPN broadcasts over 30,000 hours of sports coverage globally each year and ESPN on YouTube is where sports fans can watch the best of the best that ESPN networks have to offer. Since the launch of the channel in March 2009 ESPN on YouTube has delivered over 29,000 videos to its 1.4 million subscribers, generating nearly 600 million channel views.
The case for why this entry should win a Shorty
When something airs on ESPN’s television networks sports fans can have it on their device of choice to watch on demand within minutes. Our most popular content is shared widely on social networks and national blogs and websites. Top ESPN franchises associated SportsCenter, our flagship news and information program, like #SCtop10 highlights and “This is SportsCenter” commercials are consistent fan favorites and can drive in millions of views.
These memorable videos feature a single spectacular play from live game coverage and are tied to #SCtop10, one of the biggest year round social hashtag conversations in sports.
“This is SportsCenter” Commercials
One of the most viral ad campaigns in sports is curated for fans to consume and share. “This is SportsCenter” portrays athletes and even mascots in a fun, relatable way that resonates with fans.
Other ESPN on YouTube successes of note include #SCFeatured stories, special guest segments, and the testing of original video features that are ultimately integrated into the network’s television shows.