Best Use of Social Media for Retail or E-Commerce

Driving foot traffic, web traffic and sales can often depend on how engaged a retail company or e-commerce site is with it's consumers on the social web. From exclusive deals to incentiving social sharing, retail stores and e-commerce sites now rely on growth from their social presence and strategies to sell merch. This award honors the best use of social media by a retail store or e-commerce site. Click here to see the previous winner and nominees.