Best Use of Social Media for Retail or E-Commerce
Driving foot traffic, web traffic and sales can often depend on how engaged a retail company or e-commerce site is with it's consumers on the social web. From exclusive deals to incentiving social sharing, retail stores and e-commerce sites now rely on growth from their social presence and strategies to sell merch. This award honors the best use of social media by a retail store or e-commerce site. Click here to see the previous winner and nominees.
Produced by: DollarShaveClub.com
DollarShaveClub.com would not exist today without social media. DSC takes a unique approach to bringing the club to life through its social platforms. From YouTube to Instagram, DollarShaveClub.com makes sure that the voices of it's members and fans are heard.
Produced by: Mullen
Zappos leveraged New York Fashion Week as an opportunity to remind consumers that Zappos is more than just shoes. While hosting the #ZapposRecharge experience lounge outside of Lincoln Center, the brand launched a surprise and delight rewards centered on consumer’s engagement with the event hasthag, #ZapposRecharge. Every 30 minutes, prizes, including handbags, apparel and accessories were rewarded to the consumers ...
Produced by: Collective Bias
Duane Reade (DR) and its Social Agency created the “Get Social” program, a comprehensive social media marketing campaign to increase brand awareness for the retailer and its suppliers. Duane Reade, part of the Walgreens family of companies, is a regional drug store chain in metro New York. The overall objective of the “Get Social” campaign was to drive awareness, ...
Produced by: North Strategic
By conducting in-depth customer research, Sport Chek recognized their key demographic of 18-34 are consuming media online. To target this audience, Sport Chek has invested heavily in Facebook as their key brand channel and built a highly engaged audience of more than 700,000 fans. With an engaged online community, Sport Chek was faced with the question, “How do we get ...
Produced by: n/a
Farmgirl Flowers is changing the way people buy flowers in San Francisco (and soon everywhere!), and along with that mission, we're also interacting with our fans and customers in a very different way than most traditional retail flower shops. Because we don't have a storefront, we rely heavily on digital media channels to attract customers to our business. That's ...
Produced by: NET-A-PORTER.COM
The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer. Our award-winning website, presented in the style of a fashion magazine, offers the style-savvy customer exactly what she wants - unprecedented access to the hottest looks of the season from international cutting-edge labels via worldwide express delivery. Since launching in June 2000, NET-A-PORTER has successfully established itself as ...