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Jetsetter on Pinterest
Team members: Aaron Clossey - Social Media Manager, Nikki Ridgway - Senior Editor, Devon Knight - Photo Editor
About this entry
Let’s face it—we live in an age where content is king. And nowadays, everyone is empowered and equipped with the right tools to produce micro-media. It’s everywhere.
At Jetsetter, especially within social, it’s all about visual content. How we harness visuals to evoke an emotional tie to the brand and break away from the clutter is crucial.
What do our members think sets us apart from the rest of the travel space?
1) Our 1,900+ hand curated and personally verified properties
2) Our emphasis on sleek design and imagery
That’s why Pinterest is the perfect platform for Jetsetter. Providing inspiration and connectivity around travel is core to everything we do. Jetsetter has embraced the concept of visual storytelling as a means to motivate our community around the art of travel planning. And Pinterest provides us with the means to take this to the next level.
The case for why this entry should win a Shorty
Weekend Escapes. Passport Required. Epic Trips. Our boards are strategically created to inspire.
Diversity is key, making sure our breadth of offerings and locations are well represented. Our most popular board, Daily Moment of Zen, provides our followers with a quick “escape” and allows them to be digital globetrotters. This board alone has generated over 140,000 repins to date and fostered an avid following of travelers and Jetsetter brand advocates looking to take a mental vacation (or share their experiences and tips) at the same time every day.
And we’ve got the numbers to prove our visual content is doing something right. In 2013, Jetsetter’s Pinterest followers grew approximately 25%, bringing our total follower base to over 4.5MM worldwide. Social media benchmarking company, Unmetric, named us as the #2 “Most Popular Brand Boards by Followers” and ranks us #1 in the Travel & Tourism sector with the highest engagement score. We’ve continued to see Pinterest generate the highest source of referral traffic back to Jetsetter out of all social platforms, with 80% of these being new visits.
Pinterest has been a main source for consumer insights and a platform for innovation. With contests like “Jetsetter Curator” (industry recognized, which increased traffic from Pinterest by 150%) and “Be A Jetsetter Correspondent,” we’re always looking for new ways to engage our travelers. We also use Pinterest as a gauge to assess location and property favorability based on engagement, which has been extremely insightful for Jetsetter’s merchandising and planning teams.
Jetsetter was selected to participate in several Pinterest Beta launch programs, including the Mobile App PinIt Button and the recently launched Pinterest Place Pins, which will continue to be a big strategic focus for us in 2014 as we take trip planning even further. We’ve made some great strides, but we’re still just getting started. Join us as we work to spread the travel bug and continue to expand our footprint on Pinterest.