6th Annual Shorty Industry Awards Finalist

Volkswagen SmileDrive, Powered by Google

Produced by:

Deutsch LA, Grow

Date submitted:

Feb. 6, 2014


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Team members: David Kim - Group Creative Director, Deutsch LA, Mathias Appelblad - Digital Executive Creative Director, Deutsch LA, Bud Caddell - Digital Strategist, Deutsch LA, Mary Toves - Inventionist, Deutsch LA, Pelun Chen - Digital Design Director, Deutsch LA, Lauren Perlow - Art Director, Deutsch LA, Phillip Go - Digital Designer, Deutsch LA, Clay Weishaar - Digital Designer, Deutsch LA, Sam Bergen - Copywriter, Deutsch LA, Adam Sant - User Experience Director, Deutsch LA, Trevor O'Brien - Executive Creative Technology Director, Deutsch LA, Sal Gonzales - Motion Engineer, Deutsch LA, Nick Velloff - Creative Technology Director, Deutsch LA, Vic Palumbo - Director of Integrated Production, Deutsch LA, Pam Scheideler - Director of Digital Production, Deutsch LA, Ryan Kitagawa - Executive Digital Producer, Deutsch LA, Luis Aguiluz - Senior Digital Producer, Deutsch LA, Abel Diaz - Digital Producer, Deutsch LA, Drew Ungvarsky - Creative Director, GROW, Eric Green - Production Director, GROW, Brian Walker - Tech Director, GROW, Jeff Whitlock - Lead Producer, GROW, Nathan Witte - Lead Developer, GROW, Eric Lohman - Lead Creative, GROW, Nate Fender - Producer, GROW, Zachary Young - Developer, GROW, Jeff Penano - Developer, GROW, Jack Hughes - Developer, GROW, Jack Hughes - Developer, GROW, Jason Emerick - Developer, GROW, Andrew Mayers - Developer, GROW, Matt Clack - Creative, GROW, Bruno Porrio - Creative, GROW, Aman Govil - Head of Advertising Arts, Google Creative Partnerships, Flavia Simon - Product Marketing Manager, Google Creative Partnerships, Mike Glaser - Product Marketing Manager, Google Creative Partnerships, Sandra Nam - Executive Producer, Google Creative Partnerships, Shana Opperman - Producer, Google Creative Partnerships, Richard Levi Brooks - Group Director, Use All Five, J.J. Kaye - Creative Director, Use All Five, Michelle Priest - Executive Producer, Use All Five, Justin Kielbasa - Designer, Use All Five, Jason Farrell - Creative Technologist, Use All Five, Bret Morris - Developer, Use All Five

About this entry

Introducing SmileDrive. The first social app to maximize fun on every drive.

Whether you’re commuting to work or traveling cross-country, SmileDrive records your drives.

You can earn “stickers” for special achievements like going on an extra-long ride, or hitting the road on a holiday. At the end of each drive, you’ll get a Smile Score, summing up everything that happened on the road.

You can turn road trips into shareable items. When you go on a trip you can create a Smilecast. All your photos and updates get collected into a digital travelogue your friends and family can follow in real time. After the trip, the Smilecast is saved so you can relive the adventure all over again.

The case for why this entry should win a Shorty

Cars used to be inherently social. But today, people are spending more time in front of screens and technology. Couple this with the fact that 144MM Americans spend 52 mins per day in the car driving, of which 76% of that time is alone. Thus this untapped time and American’s love affair with their mobile phone prompted Volkswagen to create SmileDrive, the first social app to maximize fun on every drive.

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