Best Brand on Instagram

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6th Annual Shorty Industry Awards Finalist

Old Spice - Instagram

Produced by:

Wieden+Kennedy

Date submitted:

Feb. 18, 2014

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Team members: Craig Allen - Creative Director, Jason Bagley - Creative Director, Susan Hoffman - Executive Creative Director, Joe Staples - Executive Creative Director, Michael Holz - Digital Strategy Lead, Danny Schotthoefer - Social Strategist, Andy Lagenour - Copywriter, Ansel Wallenfang - Copywriter, Darcie Burrell - Copywriter, Eric Fensler - Copywriter, Heather Ryder - Copywriter, Jarrod Higgins - Copywriter, Jason Kreher - Head Copywriter, Megan Glenn - Copywriter, Nathaniel Lawlor - Copywriter, David Povill - Copywriter, Croix Gagnon - Art Director, Curtis Pachunka - Art Director, David Neevel - Art Director, Matt Moore - Art Director, Matthew Carroll - Art Director, Max Erdenbrger - Art Director, Max Stinson - Art Director, Ruth Bellotti - Art Director, Curtis Pachunka - Designer, Ken Berg - Designer, Cathy Ormerod - Designer, Ojai MItchell - Designer, Qiao Lin - Designer

About this entry

We tell the parodied story of Old Spice in real-world situations that provide entertaining escapes from, er… real-world situations.

The case for why this entry should win a Shorty

Smellstagram hasn't been invented, so we tell the unique story of freshness through hilarious images on Instagram. The explosive growth of the platform among our target audience makes it a perfect place for us to set up camp, stoke the fire and offer manly yet entertaining fairy tales of bears in the woods, personal jet skis and family togetherness. In short… man stuff.

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