Feb. 14, 2014
Team members: Luke Oppliger - Copy Director, Josh Hara - Creative Director, Social, Derek Higaki - Art Director, Tim Siedell - Writer, Mark Hillman - Executive Creative Director, Carli Whittlesey - Associate Director, Client Service, Jenn Gabrielski - Manager, Client Service,, Megan Zaffini - Strategist, Brand Strategy, Aaron Himmel - Associate Director, Project Management, Brian Linz - Senior Brand Manager, DiGiorno Pizza, Jeannie Kim - Marketing, DiGiorno Pizza
About this entry
We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to the one place where outspending doesn't really matter. Where the content of a tweet is what really wins. To see if we could become the definitive voice of pizza and run circles around those delivery guys.
The case for why this entry should win a Shorty
2013 was a big year for DiGiorno Pizza on Twitter. We live-tweeted the Sound of Music Live on NBC and seemingly won the internet for a night with 44 million social media impressions. CNN, NPR, USA Today, Buzzfeed, Mashable, The LA Times, and 34 other publications talked all about it to the tune of 63 million media impressions. We graced the world with a gem of a hashtag #DiGiorNOYOUDIDNT. We talked smack during football season with Mark Hoppus from Blink 182 and thousands of other die-hard fantasy football fans. We learned that Phil Jackson did NOT come up with the triangle offense while eating a slice of us. And there were marriage proposals…so many marriage proposals.
The whole Sound of Music thing:
Our favorite fantasy football smacks:
Complete search results for #DiGiorNOYOUDIDNT:
Our conversation with Phil:
Our Twitter feed:
(you should totally follow pizza…do it…do it now)