Best Social Media Campaign for Film

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6th Annual Shorty Industry Awards Finalist

Anchorman 2: The Legend Continues

Produced by:

Paramount Pictures

Date submitted:

Feb. 6, 2014

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Team members: Megan Wahtera - SVP, Interactive Marketing, Michael Keck - Director of Social Media, Diego Villalobos - Sr. Coordintor, Interactive Marketing

About this entry

From start to finish, social media was an integral part of the entire Anchorman 2: The Legend Continues campaign, always engaging the fans to be involved in every aspect of the film and its success. We utilized the films’ writers to engage fans with tweets from Ron Burgundy himself covering all kinds of topics including real world events like the royal baby, created fun and sharable games & even produced original video content with Will Ferrell exclusively for social media.

The case for why this entry should win a Shorty

The Anchorman 2 social campaign consistently fueled online buzz in new and innovative ways. We created short, consumable original content specifically for the fans on social that became viral, had high levels of engagement and set new benchmarks. Leveraging the film’s talent, we produced content all in the voice of Ron Burgundy that gave fans the opportunity to engage with the new material and teased the film in a fresh way, helping to make the film the buzzworthy comedy event of the year. Thanks for your consideration and in the words of the great Ron Burgundy…#StayClassy.

Special Christmas Message:

Wake Up Message From Ron:

Vocal Warmups:

Special Halloween Message:

Video Chatting with Ron:

Social Activities and Games on the official Website:
http://youtu.be/5ITrxpYBQhQ

The premiere partner with giphy.com to seamlessly post and play gifs on Twitter
http://giphy.com/anchormanmovie

Official petition to get Ron Burgundy & the News Team on Mount Rushmore: #MakeRushmoreClassy: http://www.makerushmoreclassy.com/

Official Links:
www.Twitter.com/RonBurgundy
www.Facebook.com/AnchormanMovie
www.YouTube.com/AnchormanMovie
www.AnchormanMovie.com

Relevant Link:
http://www.adweek.com/news/advertising-branding/will-ferrell-s-anchorman-2-changing-way-movies-are-marketed-154076

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