Best Facebook Campaign
Social media sites may come and go, but the significance of Facebook has yet to waiver. With over 1 billion users on the site, Facebook has become a vital part of every marketing strategy. This award is presented by Unmetric, the social media benchmarking company that provides deep intelligence on campaigns across Facebook. As a social media support system, Unmetric analyzes Facebook campaign performance and translates those results into actionable award-worthy insights. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results. Click here to see the previous winner and nominees. Added value for entering: For every entry you will receive a free trial of Unmetric.
Unmetric is headquartered in New York City and works with leading brands and agencies across the world. Unmetric provides not-so-obvious competitive intelligence on over 10,000 global brands across 30 industry sectors, helping brands and their agencies to comprehend and calibrate their social media efforts, and compete with intelligence and efficiency. Their client list includes iconic brands like Subway, Cisco, Toyota, and Lowe’s Home Improvement, and agencies like MRY, GroupM, FleishmanHillard, and the Zocalo Group. For more information, visit www.unmetric.com.
Produced by: Human Rights Campaign
Late last year, the United States Supreme Court announced that it would hear two landmark marriage equality cases in 2013, stoking interest and anticipation around the country. Over the six month period leading up to the Court’s rulings in those cases, the Human Rights Campaign (HRC)—the country’s largest organization dedicated to lesbian, gay, bisexual and transgender equality—conceived and led a ...
Produced by: Arnold Worldwide
In 2013, University of Phoenix students faced some pretty unique challenges. They were chasing kids, work deadlines and a degree without any of the traditional campus culture or peer networks to get them through. Definitely no easy feat. So our team leveraged Facebook to lighten the load. We designed a student center for every Phoenix to ...
Produced by: TBWA\Chiat\Day
For the launch of the redesigned Nissan Versa Note, the overarching "Your Door to More" campaign encouraged people to do more of what they love. But it made us wonder, how do you find more people who love the same things you do? So we created The Passion Genome, an immersive, interactive, web experience built using Facebook Connect, which invites ...
Produced by: Banana Republic
As a San Francisco based-brand, we were one of the first companies to celebrate the Supreme Court’s ruling moving California forward on the road to marriage equality. Within moments of the ruling, Banana Republic launched the #BRLove4All campaign - internally within Gap Inc. associates as well as externally through all of its social media platforms. Because we support LOVE ...
Produced by: Definition 6
Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this, HBO and Definition 6 created the Join the Realm sigil creator, a global Facebook application designed to drive awareness for the premiere all over the world using highly personalized, spreadable media. Join the Realm quickly became ...
Produced by: Memac Ogilvy & Mather Dubai
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign for the Middle East. Mentos also needed to increase brand engagement with Arab youth in a more relevant way. With this in mind, we discovered something that fit the brand proposition perfectly. As Arabs, we often find ourselves doing things that don’t make sense, yet we ...
Produced by: Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one of the most talked-about makeup collections of the year. The mission was to create a digital experience to launch the new ‘Love Me’ collection and give Smashbox fans a way to experience the makeup, Curtis’ art, and be the star of the show. Fans ...
Produced by: eBay Enterprise, Kenshoo Social
Facebook has grown to become a vital part of the digital marketing mix for brands and proven itself a powerful direct response channel for marketers, driving significant sales revenue and ROI. For eco-friendly jewelry retailer Alex and Ani, Facebook has contributed greatly to its growth over the past several years. The company is in “hyper-growth” mode – exploding from fewer ...
Produced by: MRY
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for students to buy into the new Adobe Creative Cloud subscription model they had to see value beyond the software.So we designed a platform that mirrored the ambition students had for themselves. Whether it was the next masterpiece or the next career path, Adobe ...
Produced by: TBWA Belgium
For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. This innovative idea is simple. Just use ...
Produced by: FCB Chicago
During the holiday season, Discover needed to spread the word about ShopDiscover, their shopping site, where Cardmembers could rack up extra Cashback Bonus® just by shopping online. But, at a time when shoppers are inundated with options and offers, consumers needed a guide to help them start. Discover approached DraftFCB with a ...
Produced by: Univision Deportes
In the summer of 2013, Univision Deportes sought to create a unique experience in soccer utilizing Facebook and a fully interactive environment, positioning Univision Deportes as the ultimate summer soccer destination. The FIFA Confederations Cup and the CONCACAF Gold Cup were the leading soccer tournaments which served to anchor the series. Facebook integrations included pre- and post-game updates, calls to ...
Produced by: GLOW
The USA series Graceland is a new kind of drama, so it demands a new kind of Facebook page. For Graceland’s premiere season, GLOW produced eight content themes totaling over 90 delivered sharable content pieces on Facebook. GLOW’s beautifully designed custom content introduced Graceland’s characters, setting, and tone to new fans of the show and existing fans of cast members ...
Produced by: Zooka Creative
THE CHALLENGE1) Increase engagement with current consumers and 2) Identify and engage with new audiences. THE STRATEGYCreate a sweepstakes with lots of different prizes – a different one every day – and then market each of those individual prizes to specific groups. For each of the mini-campaigns, we used Facebook’s targeting tools to create hyper focused ad campaigns ...
Produced by: ABC Family
AT&T partnered with ABC Family to utilize the power of Pretty Little Liars' passionate Facebook audience and star, Lucy Hale, to encourage fans to take the “It Can Wait” pledge to never text and drive. To communicate this important message, ABC Family created the ultimate fan experience with a Finale Party Facebook application centered around the Pretty Little Liars summer ...
Produced by: Essencius
In the first quarter of 2013 Coca-Cola launched the campaign ‘Arctic Home’ in 16 European countries. The purpose was to raise awareness of the endangered living conditions of the polar bears in the Arctic and contribute to the World Wildlife Foundations work in the area. To make the issue top of mind in Denmark, we adopted drastic measures. We ...
Produced by: Publicis Kaplan Thaler
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing and leaves you with minty fresh breath. Given America’s current obsession with bacon related topics, we expected to gain earned impressions from consumers sharing our digital content and to see them engaging with a variety of responses: excitement, disgust, and questions about it ...
Produced by: Bark & Co.
Puppies and babies have long battled each other over the crown of online cuteness. BarkBox and Citrus Lane decided to end this debate once and for all by putting it to a vote and letting their Facebook communities battle it out. So began The Epic Battle of Cute! Puppies vs. Babies. 30 puppies and 30 babies went head to ...
Produced by: Esurance
At Esurance, we believe in the power of technology to make car insurance smarter and easier. From our super handy mobile app to Fuelcaster™, a gas price predictor and industry first, we leverage innovative tools to evolve the car insurance experience. And in 2013, we teamed up with Bob and Mike Bryan to evolve how tennis fans experience the US ...
Produced by: Fusion
Cabo Diablo is the newest addition to Campari America’s line of Cabo Wabo Tequilas. The liquid features a coffee punch coupled with an unmistakable, smooth tequila kick. Enjoyed best in chilled shots, Cabo Diablo is a devilish mix of enticing, unpredictable and rebellious. The Cabo Diablo brand is the ultimate expression of free spirit - unadulterated good times, your way. ...
Produced by: San Francisco International Airport
The San Francisco International Airport (SFO) has a solid presence across multiple social media platforms. In an effort to capitalize on the busy Holiday travel season and engage all of the airport’s social communities, SFO launched a five-week long photo campaign. Playing off the cardboard cut out concept, SFO invited fans to either upload a picture taken at one of ...
Produced by: Don't Ground America
On Tuesday, April 16, the Federal Aviation Administration (FAA) advised Airlines for America (A4A) and carriers that furloughs of air traffic controllers would begin that following Sunday. Carriers were told to plan for imminent, widespread delays on a scale the industry had never seen. The “Don’t Ground America” campaign sought to achieve one sole objective, to stop unnecessary flight ...
Produced by: STARZ + Edelman Digital
As a premium cable network, STARZ wanted to increase awareness and tune-in for The White Queen, a show based on British history about three powerful women battling for the throne. In a Facebook target block media buy, we specifically targeted women aged 25-54; a new, previously untapped audience for our original series.
Produced by: The Digital Royalty
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels that span a variety of metropolitan areas and vacation destinations across more than 360 locations, 31 countries and six continents. At DoubleTree by Hilton, we believe the little things mean everything when it comes to a great travel experience. In order to help create awareness and generate buzz ...
Produced by: Pereira & O'Dell
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the invasion of an alien species called Uricks that are disguised as moustaches (or unibrows). They look like facial hair and attach to your upper lip or eyebrows to control your mind. The film's protagonist, Neil, must look inside himself to defeat the ...
Produced by: HONEST Tea
Parents are faced with the daily daunting task of making lunches that are healthier and their kids will enjoy. Honest Tea and 3 other mission-driven companies: Annie’s Homegrown, Stonyfield, and Organic Valley teamed up in a campaign for back to school to make lunch fun again, called: Rock the Lunchbox. We researched thousands of families across the country and asked ...
Produced by: Comedy Central
Drunk History has always been an exercise in reinterpreting our collective past, using a ton of booze and as little research as possible. Because let's be honest: except for that one guy who kept all of his notes from high school, history is pretty blurry for most people anyway. So when it came time to promote the show's first season, ...
Produced by: Etihad Airways
In October 2010, Etihad Airways launched a Facebook competition to celebrate its new daily Ho Chi Minh City flights and its partnership with celebrity chef, Luke Nguyen. Etihad Airways ran a ‘Vietnam Eats’ competition in which fans were asked to upload photos of their favorite Vietnamese food for the chance to win a pair of Coral Economy Class flight tickets ...