The Nike SB App
R/GA New York
Feb. 6, 2014
Team members: Brian Tobin - Senior iOS Developer, Devin Heatley, Albert Patton - Copywriter, Fernando Mazzon - Senior iOS Developer , Guy Helson, Mark Voelpel - Digital Studio, Hoshi Ludwig - Associate Creative Director, Jake Hall - Technical Lead, Nike Tech, John Agnew, Mark Whiteley, Brian Aster, Eric Swisher - Nike SB Team, Lambert Torres - Technical Lead, Leena Patankar - Nike QA, Michael Grater, Samira Sultana - Quality Assurance, Nauman Hafiz - Technical Director, Nick Parisi - Executive Producer, Patricia Choi, Wes Harris - Group Technology Director / VP, Managing Director, Patrick McInerney, Rasmus Wangelin - Visual Design, Pedro Mancheno, Nicolas Viegas - iOS Developer, Ron Forrester, Rochelle Shibahara, Christopher Rollo - Nike Tech, Sammi Needham - Group Executive Creative Director, Tim Farr - Senior Producer, Tim McElreath - Senior Java Engineer, Xavier Gallego - Associate Creative Director
About this entry
In 2013, we collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport.
The case for why this entry should win a Shorty
The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posting and challenges, and building their personal skate history.
The app features a multi-angle video learning system, letting users watch trick videos from multiple directions. They can go head-to-head in virtual games of S.K.A.T.E. and get exclusive access to live-streamed Nike Pro events.
To launch the app, 28 of the world’s best skaters were brought together for 24 hours and challenged to complete all 616 tricks in the Trick Tree while the world watched live on YouTube.