Best Branded YouTube Channel
YouTube has become the leading platform for brands to produce video content that makes people laugh, learn and understand what the brand is all about. Programming YouTube content isn’t always easy when you’re competing with funny cats and pop stars. This award honors the brand that has programmed the most useful, entertaining, and widely-viewed video content on YouTube. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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TED Conferences LLC
Produced by: TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach – offering two annual conferences, an award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx ...
Finalists
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"H+: The Digital Series"
Produced by: Warner Bros. Digital Distribution
“H+: The Digital Series” takes viewers on an episodic, apocalyptic journey into the future where consumers are rapidly installing a chip called “HPlus” into their nervous systems that allows them to access the Internet 24 hours a day – by just thinking it. One day, a virus is released – causing a third of the world’s population to die instantly. ...
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WWE on YouTube
Produced by: WWE
WWE's YouTube channel was launched in May 2007 and primarily featured WWE event promos and highlights. Fast forward five years later, and you can barely recognize it. Today, WWE on YouTube has grown into an interactive powerhouse, considered a must-visit destination for WWE Superstars and their fans. Our channel is home to many ...
Browse Entries
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The Creators Project, a partnership between Intel and VICE
Produced by: VICE Media Inc.
The Creators Project is a global celebration of art and technology. Founded by a revolutionary partnership between Intel and VICE, The Creators Project supports visionary artists across multiple disciplines who are using technology in innovative ways to push the boundaries of creative expression. At the heart of The Creators Project is our original content, featuring behind the scenes profiles on ...
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Last Resort Com Center
Produced by: TVGla
To promote the Fall 2012 series premiere of “Last Resort,” ABC Network partnered with digital agency The Visionaire Group (TVG) to concept, design and launch a fully-customized and engaging branded YouTube channel. By transforming what initially appears to be a standard YouTube page into the control room dashboard of a nuclear submarine, the user is thrust into a similar ...
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State Farm & YouTube Coachella Live Stream 2012
Produced by: OMD
We did not just sponsor the Coachella Music Festival. We focused on what people were missing and delivered accessibility, personalized service, and value. Some won’t be able to make the trip?We’ll make you feel like you are there. You’ve made it and now you have to walk miles from parking? We’ll make it easy. Festival goers received ...
