Best Use of Social Media for Video Games
Video game players are fanatics, and they’re not shy about sharing their passion on the social web. This award honors video game makers and marketers who’ve tapped into social media in a creative way to promote their game with great effect. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Borderlands 2: A Work Of Art
Produced by: Neoco
We delivered the European launch of Borderlands 2 across social media, engaging and exciting both new and existing Borderlands fans, influential figures and the gaming community at large, as well as driving pre-order sales. We positioned the Borderlands artwork at the heart of the social strategy. A Work Of Art celebrated the style with an interactive, 200-square foot mural of ...
Finalists
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Be On The Cover of WWE '13
Produced by: Promethium Marketing
To build excitement and anticipation for the launch of WWE ’13, we turned fans into wrestling superstars by putting them on the game’s iconic cover. By developing a simple Facebook application, we gave users the ability to become the game's cover star. The application allowed fans to create highly personalized content to be shared on Facebook’s timeline, as a ...
