Best Use of Video in a Social Media Campaign
If a picture’s worth a thousand words, video’s worth a whole lot more -- and you can’t even fit a anywhere near a thousand words in a tweet. This category honors the real-time media campaign incorporated video in their outreach on Twitter, Facebook and other real-time media channels. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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TopChicret - Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World
Produced by: ICED MEDIA
Did You Hear?In order to announce model Charlotte Free as the new face of Maybelline New York, ICED Media created an original asset entitled #TopChicret. Our viral video campaign starring P’trique of “Sh*t Fashion Girls Say” and nearly 20 influencer cameos launched in April 2012 to worldwide acclaim. The buzzworthy asset earned coverage on an array of the ...
Finalists
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TED Conferences LLC
Produced by: TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach – offering two annual conferences, an award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx ...
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The Oliver Stone Interrogations
Produced by: Project C
Project C’s Award winning original video series, created for the feature film SAVAGES, were so meticulously crafted and well executed that Academy-Award winner Oliver Stone insisted he direct them himself. Does it get any cooler than that?!
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Key & Peele: Obama's Anger Translator
Produced by: Comedy Central
President Obama, usually known for his cool-as-a-cucumber demeanor, lets his true feelings loose through his anger translator, Luther. In this web-exclusive, Luther says the things President Obama really has on his mind! Endorsed by the President himself, this web-series leveraged social media to become a true viral hit.
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Applegate Bacon Yule Log
Produced by: Applegate
Applegate = simple, natural, and no-fuss (with a sense of humor.) One of the simplest and enduring modern holiday traditions has been the WPIX Yule Log: A burning log in a fireplace beamed to millions of screens every Christmas Day, giving viewers the chance to enjoy the visual warmth and crackling of an open fire. Mint Advertising married the Yule ...
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JetBlue Getaways Presents, "Get Away With It!"
Produced by: Suite Spot/Ustream/Mullen/Unit9
People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways in a way that is uniquely JetBlue ...
Browse Entries
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Pine-Sol's Un Canto Al Cambio
Produced by: The Axis Agency
Pine-Sol launched “Un Canto Al Cambio”, to honor Latina women and their individual stories of transformation; celebrating their unique power to positively transform their homes and local communities. “Un Canto Al Cambio” was a unique online contest through which consumers had the opportunity to share their personal stories of change, hope and perseverance with Latino audiences worldwide for the chance ...
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Batalha de Makes CAPRICHO
Produced by: Capricho
CAPRICHO has a huge audience of girls who love the brand CAPRICHO. Many of them access www.capricho.com.br in search for the best content. With that in mind, the brand created quality content at low cost and decided to give a prize to the readers: to appear on the CAPRICHO website. The Batalha de Makes was a widespread competition ...
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Bringing Persian Back
Produced by: Bravo
The original music video “Bringing Persian Back” was created to excite loyal Shahs of Sunset fanatics about S2 premiere – driving buzz for the premiere with must share content while whetting the appetite of pop culture fans that had missed season one. The video engaged fans while simultaneously growing the fan base pre-premiere. The video debuted on Extratv.com, ...
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Level Up Choose Your Battle Campaign
Produced by: Mobscene Creative+Productions
To promote the second season of Level Up, Cartoon Network's live action comedy series about high school friends who encounter their online foes in real life, the Level Up: Choose Your Battle experience was created and launched on YouTube (http://youtu.be/aAlsI9bv-YM). This interactive experience lets users choose their own Level Up battle, weaving originally shot video with existing show ...
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Domino's Voter Boot Camp
Produced by: Domino's Pizza
How do you capture the social buzz of a Presidential Election--without getting, you know, political? Domino's threw down the gauntlet to Mint Advertising and our response was to create their first Facebook app and social campaign optimized for both desktop and mobile devices. With "Domino's Voter Boot Camp" fans were able to view humorous videos and image match-ups then "practice" ...
