Best Overall Brand Presence on Tumblr
Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries such as fashion, music, and news are tapping into the power of Tumblr to launch new products, share content and engage with consumers. This award honors the brand that has best balanced wit, voice, creativity and reblogability on their Tumblr blog. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Produced by: Comedy Central
Launched in 2012, The Daily Show Election Center on Tumblr became the show’s first permanent, regularly updated source for web-based comedy. It’s not a TV show trying to be a Tumblr, or vice versa. It’s a mutant. And like all mutants it possesses superhuman strength.
Produced by: VH1
VH1 is more than a TV network. The brand itself is a bold and successful mash-up of music,pop-culture and nostalgia, a high-energy hub where everything is “more” – more fun, more bold, and more exciting. VH1.Tumblr.com brings all of the individually celebrated VH1 properties and ideas together for consumers to indulge in and claim ownership ...
Produced by: HBO
In response to the popularity of sharing animated GIFs on Tumblr, HBO GIRLS launched a focused Tumblr presence that shares fan-created GIFs from the series in the style of the “What Should We Call Me” Tumblr meme. WSWCG uses the What Should We Call ____ format to include “GIRLS” in each GIF caption, highlighting the relatability of the series ...
Produced by: Electrolux
To help ambitious home cooks get more creative and inspired, appliance manufacture Electrolux and creative agency House of Radon created the online food-destination Now You’re Cooking – hosted on Tumblr. The campaign revolves around the insight that people don’t use recipe books anymore, and instead cook off online recipes, blogs, etc. So the idea was to create a custom-made ...
Produced by: Newsweek & The Daily Beast
Newsweek & The Daily Beast maintain a growing network of Tumblr blogs run by key staffers throughout the organization. Altogether, our followers number nearly 250,000. Our "tentpole" would be the Newsweek Tumblr, which has been consistently named as one of the best. Cheat Sheet, our Tumblr companion to The Daily Beast, mirrors one of the site’s signature features by “cheating” ...
Produced by: HBO
In the Spring of 2012, HBO launched its first official Tumblr profile to elevate and celebrate the creative contributions of extremely talented Game of Thrones fans. The profile rapidly became the ultimate destination for all fan creations, giving the community a forum to feature their talent and engage with the show on a deeper level.
Produced by: Viacom (MTV)
Launched in May 2011, the MTV Tumblr provides microblogging engagement with the world’s premier youth entertainment brand and cultural home of the millennial generation, music fans and artists. In addition to sharing a constant flow of visual highlights surrounding the network’s different programs (from rallying buzz for new shows like “Catfish” to sharing new season trailers for returning shows like ...