Best Use of Social Media In Real Life (IRL)
From tweeting about events in real time, checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (“IRL”). Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Produced by: Neiman
Higher ed marketing is always a challenge with a myriad of different audiences and messages. For Temple University, we created a campaign that united admissions, advancement, athletics, and more under one simple idea: Temple Made. By drawing inspiration from Temple's hardworking history, positioning a gritty urban location as an advantage, and being real with our audience, we made an entire ...
Produced by: 360i
When Oscar Mayer launched their new Butcher Thick Cut bacon, our mission was to raise awareness for the new product and prove they had the thickest, most bad-ass bacon on the market. Since our research showed that there are more online conversations about bacon than about Kanye West, Tom Cruise, and Lady Gaga, our objective was simple: focus all that ...
Produced by: Digital Kitchen
What if a player piano could take requests? In the hacker/maker spirit of Digital Kitchen, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. Meet Stanley. The world's first instrument to have a real life conversation with its audience and field its own song requests via Twitter (@StanleyPiano).
Produced by: R/GA
To promote Duck Dynasty, a reality TV series about a Redneck family with a passion for duck hunting, A&E gamified Twitter in the simplest way possible by launching ‘The Virtual Duck Call’ – the first ‘duck hunt’ game on Twitter. To start the game, A&E sent out a #QUACK tweet to the Duck Dynasty Twitter followers. The first person to ...
Produced by: Current
On June 20, 2012, Kingsford® Charcoal embarked on a daunting barbecue challenge. The brand set out to gather around the grill on the longest day of the year, the Summer Solstice, and capture every meaty minute for the brand’s social media channels. The devoted group of BBQ enthusiasts fired up their grills at 5:47 a.m. PDT and kept them smoking ...
Produced by: Neiman
Without fail, the holidays end up being one of the most stressful times of the year. Amidst the hustle and bustle, it's easy to lose the spirit of the season. And that's why we built the Cheer Tracker. To give busy Philadelphians a physical reminder of all the holiday happiness being shared around the globe. Luckily, we had the perfect ...
Produced by: Resource
Cat owners, by and large, are a misunderstood group. Purina Cat Chow wanted to take a stand for cat owners and to instill a sense of pride in cat ownership. On April 1, 2012, we ran a 60 second spot during the Academy of Country Music awards. It was a spot unlike anything the category had ever seen featuring a ...
Produced by: Extra Space Storage
In early 2012, Extra Space Storage brought organization to the masses at the annual BlissDom blogger conference in Nashville, TN. After years of successful promotions and community engagement through Twitter, Facebook, YouTube, Google+, and Pinterest, it was time to take social media to the next level: the real world. A team of Extra Space Storage representatives provided 100 bloggers with ...
Produced by: OMD
The campaign’s hub was the Xbox 360, where a branded destination informed users how to enter the online dance contest via a short video. In addition, the destination also hosted a play & win sweepstakes that randomly awarded JD3 gamers with an opportunity to win prizes. Directly within the Just Dance 3 (JD3) game, contest information scrolled along the in-game ...
Produced by: MWW
MWW sought to raise consumer awareness of its Nikon 1 system line of compact interchangeable lens cameras by arming select influencers (called “Guest Stars”) with Nikon 1 J1 cameras to capture the everyday small moments that have a huge impact on their lives. MWW/Nikon created the Nikon 1 “Small Moments are Huge” Gallery, an online photo gallery on Facebook designed ...
Produced by: Taco Bell
In early 2012, Taco Bell launched the Doritos Locos Tacos and it was clear early on that it would be a huge success. Consumers across the country were professing their love for the product. You have to love something to tweet “it’s like French kissing a unicorn” in reference to the culinary experience of the Doritos Locos Tacos. We set ...
Produced by: Nickelodeon's Teenage Mutant Ninja Turtles
This September, Nickelodeon re-launched the iconic “Teenage Mutant Ninja Turtles” as a new animated TV series. In anticipation of the launch, Nickelodeon’s marketing team was tasked with coming up with an on-the-ground campaign to execute at San Diego Comic-Con, to increase awareness and excitement for the new series. To do this, we applied the classic comic book motif of good ...
Produced by: Mediabistro
Mediabistro offers its community members news, analysis, and education of traditional, digital, and social media. With the largest job board in the United States, Mediabistro saw an opportunity to educate its followers with the skills and knowledge necessary to compete in the media world. In 2011, Social Media Marketing Boot Camp was launched and immediately took off. When students expressed ...
Produced by: Plink
Launched in January Plink is an online-to-offline loyalty program that rewards members for dining and shopping at their favorite national restaurants and offline stores. Plink members create an account at Plink.com, then safely and securely link the credit or debit card of their choice, and begin earning rewards that can be used on Facebook or at