Best Social Media Agency - Small (1 -20)

Archived from the 5th Annual Shorty Industry Awards

Winners

neoco

Neoco is a creative agency with social at its heart. We're a London based team working with big brands, globally, to produce social media marketing campaigns that bring our clients closer to their fans. We help our clients understand that social is much bigger than just another Facebook app. Every single Neoco campaign showcases ownable insights that will excite, inspire and empower the fans and brands we work with. Since 2003 Neoco has been championing our considered method, producing popular campaigns and earning industry recognition for our work with global brands such as Sony, Chelsea FC, Samsung, 2K Games, Sony Music, Sega, Topman, Ubisoft, Warner Music, Playstation, and many more. Within the last 6 months alone, our commitment has been rewarded with 14 awards and finalists including: Best Community Engagement, Best Social Media Strategy, Best Charity Campaign, Best Use of Facebook, Most Innovative Use of Social, Best Use of Twitter, and more. Now we want some Shortys!Neoco deserves to win this category because of our record of successful campaigns, dynamic ideas and expert process. We have a proven process for delivering the best social media, developed over a decade of online fan and community engagement - ensuring we remain consistent, reputable and innovative in our ability to deliver ROI in social. We’re huge fans of the brands we work with, and our dedication to specific sectors, such as gaming, fashion and sports, ensures we remain experts in our field and passionate about what we do. We hold regular ‘Social Surgeries’, covering best practice, how to's, Q&A’s with industry experts and more. These sessions help those around us become confident working with social media. We also have dedicated training/ learning funds for all staff for self improvement. Selected work showing our creativity, innovation and achievement: Chelsea FC: We established Chelsea FC as one of the most innovative fan engagers within sports globally. We’ve worked from social strategy to numerous global, tactical campaigns including Score Predictor, which enables fans to compete locally, globally and socially to predict Chelsea match results and win great prizes. Score Predictor engages over 100k active users, predicting daily, delivering an ROI of nearly 9:1 through generated sales to fans. Sony: Our pan-European social launch campaign of Sony's new Tablet produced exposure in a hugely saturated market, educated potential consumers about the product and generated significant launch sales. We created a brand advocacy programme where Sony social fans and influencers commpeted to join the Sony Elite by sharing, interacting and creating Tablet content to increase their influencer ranking. This generated over 3m fan-to-fan impressions and defined 1000’s of Sony influencers across Europe. Borderlands 2: We launched Borderlands 2 across social media by harnessing the games unique art style to create an interactive, 200-square foot graffiti mural, streamed live socially at the world’s biggest consumer gaming entertainment show. 90k Attendees were able to watch live at Gamescom, Germany whilst 100k joined the online video stream. Fans could Tweet Q&A the team, unlock exclusive content and enter to win a piece of the original artwork in our exclusive Twitter sweepstake. See our Shorty entry for more: http://bit.ly/V2uxvY <iframe width="560" height="315" src="http://www.youtube.com/embed/g2s2gi7QmxA?rel=0" frameborder="0" allowfullscreen></iframe>

Finalists

Sparkpr and the Year of Transmedia Storytelling

Produced by: Sparkpr

In the expanding communications landscape a good agency will shepherd a company’s online presence with a three-prong approach: bolster the brand through traditional PR work, go crazy-viral with creative social media campaigns, and boost quality, data-based numbers through advertising efforts. Sparkpr boasts a deep history working with clients who are Silicon Valley leaders, game-changing tech startups, and cutting edge companies. In 2012, Sparkpr built an in-house social media agency to offer the best of this three-prong approach and service to our top clients. The Social Media Group at Sparkpr is uniquely positioned within a top tech PR agency to build integrated campaigns that give communication initiatives greater reach. The team has seen great success with a wide variety of brands including The Today Show, Good Technology, Payvment, Reply!, SK Planet and a number of venture capital firms including Bain Capital, Crosslink, Costanoa Venture Capital, eVentures and DCM. The Social Media Group at Sparkpr has shown success via client campaigns and agency-wide education of staff on social media best practices, tips and trends. Embedded within a PR agency, the Social Media Group leverages our creative team and traditional PR teams to create transmedia campaigns for our clients. One example of our work includes MSNBC’s TODAY, who wanted to make a splash with tech audiences at SXSW with their Munchie Mobiles food trucks. Sparkpr helped TODAY Food create compelling content to attract and build audiences, documented free food in Austin on Instagram with #FreeFoodFinder and featured celebrities including Tom Colicchio and George Clinton. The TODAY campaign was a huge hit with the hungry SXSW audience, resulting in more than 110 million earned media impressions and 7 million social impressions. Sparkpr also worked with BTB mobile security provider Good Technology on a transmedia campaign focused on concerns about people’s work/life balance. Sparkpr created data-driven reports, consumer-ready video, informative infographics, social outreach and a popular Facebook contest. Good’s “Work/Life Balance” campaign exceeded social goals, garnering 8.5 million social media impressions, and led to social handle growth by over 300% in one year and helped build a content management strategy that continues to net returns for the company. Sparkpr Social Media Group has successfully counseled at least 8 of Spark’s VC clients on the importance of taking advantage of social media to communicate their story, successes, and using these tools to help the startups they fund succeed. Sparkpr is shaping how funders discuss and approach social, altering the expectations around emerging entrepreneurs in the process to help Silicon Valley use social to amplify their messaging, create opportunities for networking, and enhancing their overall brand. Within the agency the Social Media Group has boosted staff social media IQ by utilizing a Facebook group to reshuffle processes of internal communication and sharing; strengthening Sparkpr’s social presence on all channels; utilizing social networks for recruiting and hiring; and regularly presenting trainings to staff on social media platforms, personal branding, crisis communications and analytic tools. Overall efforts to up-level Sparkpr’s online brand identity have demonstrated a successful track record, continuing the agency’s acceleration into new forms of digital communication.

GLOW

Produced by: GLOW

Rarely will you find a social agency that doesn’t claim they do the same thing, but better – talk. “We spark the conversations that your fans want to like, comment on and share.” At GLOW, we use a less-common technique, a lost art if you will - we listen. We make human deductions and take action based not on what an automated program tells us to do, but what your audience wants us to do. In a world filled with automated robotic listening tools, we value the human element as critical to effectively connect with other humans. Summer 2012 was our best summer yet, success driven by tuned-in creative that intersects with fan interests. Glow provides big thinking, backed by superior creative and nimble execution to help clients achieve their goals. This is how we’ve built sustainable social engagement for top cable and entertainment brands, music artists and recently a national sub sandwich franchise with over 700 locations. Top brands trust GLOW to build and engage fans. The way we’ve helped clients, and had our best summer ever, shows our unique brand of creativity, innovation and effectiveness. Launched the GLOW Content Lab: Cartoon Network, A&E, TNT among the first to benefit Launched GLOW’s State of Social 2013 A&E’s Duck Dynasty Top TV Show Page on Facebook - 2012 Duck Dynasty Beards Across America: • Total likes/comments/shares: 64,412 • Total Post Views: 2,276,908 • Average View: 252,989 Duck Dynasty Robertson Takeover: • Total likes/comments/shares: 547,59 • Total Post Views: 15,554,681 • Average Post View: 972,167 Beard Yourself Facebook app • To support the second season premiere, we developed a social experience that allows fans to beard subjects in photos to show love for Duck Dynasty • 100,000 + hits since October launch, adding thousands of photos/mo. truTV Pinterest. We established strategy and best practices for leveraging truTV on Pinterest. • Pinterest drives 9.13x more clickthroughs to truTV.com per user than Facebook • Reached 1,300+ followers in 6 months • 1.3 million brand impressions In Jersey Mike's Subs we found inspiration - a home-grown, delicious client spreading Jersey goodness. But the Jersey shore subs we loved were a too-well kept secret and we quickly took action to spread the love (and grab new fans). • People Talking About This +388% • Average weekly reach +423% • 60,000+ "stories" during the summer months (2x prior avg) Through our work, and collaboration, GLOW built a digital approach now embraced as the Jersey Mike’s voice. Thanks to this, Jersey Mike's is tracking toward a record amount for their annual "Month of Giving" in March 2013

Social Media Hub

Produced by: Social Media Hub

Have you ever met with a social media agency that said that they are the best at building a fan base on Facebook? Or another that said that they have excellent ways of engaging with fans? It's not just about fans, conversations, or reach. Social Media Hub is not just a social media agency. We help companies increase revenue and decrease marketing expenses on social media. We are most famous for helping Qatar Airways generating approximately 7 figures of revenue in 48 hours on Facebook. This campaign won runner up for Travel+Leisure's SMITTYs "Best Social Media Promotion by a Global Airline". Social Media Hub should win this award because we measure and translate social efforts and into a language that C-suites understand. It's not just fans, engagement, and reach. It's about leads generated, revenue earned, and marketing expenses saved in our conversations and reports. <strong>Results:</strong> <strong>SolidWorks Asia Pac</strong> When the Client joined us, their PTAT score on their facebook page was 0.6%. After 3 months, we increased their PTAT score to 2.8%, a 400% increase. Management wasn't excited, yet. This is the part where we distinguishes ourselves from the rest. The increase in engagement meant that we successfully created approximately owned 480,000 impressions in 3 months. The average cost in acquiring 480,000 impressions in the Client's niche was $160 CPM. Using social, we created a marketing expenses savings of $72,960 in that quarter the Client was with us. That excited the Client's management. <strong>Singapore Management University</strong> When the Client came onboard to launch their bi-annual global business plan competition, they were scarred. Their previous social media agency gave them a splashy strategy and an iPhone application. Results? Zero submissions from social. A very bad investment. "Social media is a dud channel for us," the Client said. "This better work." Our solution to our Client was to hyper target their prospects. After identifying their prosects, we used Facebook's advertising platform to create highly specific ad groups focused on the top 1200 universities globally. The ad strategy generated 3.8 million impressions targeted at their prospects. Next, we mixed social media marketing with email marketing. We collected their prospects' email addresses and continually educated the prospects on how to create good proposals. We also gave them tips on the submission process to augment the submission numbers. The 3 month global blitz derived these results: Social grew from 0% contribution to the submission numbers last year to 83% of the number of entries submitted this year. Because of social media marketing, the organization also surpassed their secondary KPIs of increasing number of institutions and countries submitting a business plan. The above case studies are not unusual. From the results, we transform the mental models of management when it comes to Social. And because we transform the mental models of how management views Social, we should win the award.

Current Entries

Social Media Hub

Produced by: Social Media Hub

Have you ever met with a social media agency that said that they are the best at building a fan base on Facebook? Or another that said that they have excellent ways of engaging with fans? It's not just about fans, conversations, or reach. Social Media Hub is not just a social media agency. We help companies increase revenue and decrease marketing expenses on social media. We are most famous for helping Qatar Airways generating approximately 7 figures of revenue in 48 hours on Facebook. This campaign won runner up for Travel+Leisure's SMITTYs "Best Social Media Promotion by a Global Airline". Social Media Hub should win this award because we measure and translate social efforts and into a language that C-suites understand. It's not just fans, engagement, and reach. It's about leads generated, revenue earned, and marketing expenses saved in our conversations and reports. <strong>Results:</strong> <strong>SolidWorks Asia Pac</strong> When the Client joined us, their PTAT score on their facebook page was 0.6%. After 3 months, we increased their PTAT score to 2.8%, a 400% increase. Management wasn't excited, yet. This is the part where we distinguishes ourselves from the rest. The increase in engagement meant that we successfully created approximately owned 480,000 impressions in 3 months. The average cost in acquiring 480,000 impressions in the Client's niche was $160 CPM. Using social, we created a marketing expenses savings of $72,960 in that quarter the Client was with us. That excited the Client's management. <strong>Singapore Management University</strong> When the Client came onboard to launch their bi-annual global business plan competition, they were scarred. Their previous social media agency gave them a splashy strategy and an iPhone application. Results? Zero submissions from social. A very bad investment. "Social media is a dud channel for us," the Client said. "This better work." Our solution to our Client was to hyper target their prospects. After identifying their prosects, we used Facebook's advertising platform to create highly specific ad groups focused on the top 1200 universities globally. The ad strategy generated 3.8 million impressions targeted at their prospects. Next, we mixed social media marketing with email marketing. We collected their prospects' email addresses and continually educated the prospects on how to create good proposals. We also gave them tips on the submission process to augment the submission numbers. The 3 month global blitz derived these results: Social grew from 0% contribution to the submission numbers last year to 83% of the number of entries submitted this year. Because of social media marketing, the organization also surpassed their secondary KPIs of increasing number of institutions and countries submitting a business plan. The above case studies are not unusual. From the results, we transform the mental models of management when it comes to Social. And because we transform the mental models of how management views Social, we should win the award.

GLOW

Produced by: GLOW

Rarely will you find a social agency that doesn’t claim they do the same thing, but better – talk. “We spark the conversations that your fans want to like, comment on and share.” At GLOW, we use a less-common technique, a lost art if you will - we listen. We make human deductions and take action based not on what an automated program tells us to do, but what your audience wants us to do. In a world filled with automated robotic listening tools, we value the human element as critical to effectively connect with other humans. Summer 2012 was our best summer yet, success driven by tuned-in creative that intersects with fan interests. Glow provides big thinking, backed by superior creative and nimble execution to help clients achieve their goals. This is how we’ve built sustainable social engagement for top cable and entertainment brands, music artists and recently a national sub sandwich franchise with over 700 locations. Top brands trust GLOW to build and engage fans. The way we’ve helped clients, and had our best summer ever, shows our unique brand of creativity, innovation and effectiveness. Launched the GLOW Content Lab: Cartoon Network, A&E, TNT among the first to benefit Launched GLOW’s State of Social 2013 A&E’s Duck Dynasty Top TV Show Page on Facebook - 2012 Duck Dynasty Beards Across America: • Total likes/comments/shares: 64,412 • Total Post Views: 2,276,908 • Average View: 252,989 Duck Dynasty Robertson Takeover: • Total likes/comments/shares: 547,59 • Total Post Views: 15,554,681 • Average Post View: 972,167 Beard Yourself Facebook app • To support the second season premiere, we developed a social experience that allows fans to beard subjects in photos to show love for Duck Dynasty • 100,000 + hits since October launch, adding thousands of photos/mo. truTV Pinterest. We established strategy and best practices for leveraging truTV on Pinterest. • Pinterest drives 9.13x more clickthroughs to truTV.com per user than Facebook • Reached 1,300+ followers in 6 months • 1.3 million brand impressions In Jersey Mike's Subs we found inspiration - a home-grown, delicious client spreading Jersey goodness. But the Jersey shore subs we loved were a too-well kept secret and we quickly took action to spread the love (and grab new fans). • People Talking About This +388% • Average weekly reach +423% • 60,000+ "stories" during the summer months (2x prior avg) Through our work, and collaboration, GLOW built a digital approach now embraced as the Jersey Mike’s voice. Thanks to this, Jersey Mike's is tracking toward a record amount for their annual "Month of Giving" in March 2013

Sparkpr and the Year of Transmedia Storytelling

Produced by: Sparkpr

In the expanding communications landscape a good agency will shepherd a company’s online presence with a three-prong approach: bolster the brand through traditional PR work, go crazy-viral with creative social media campaigns, and boost quality, data-based numbers through advertising efforts. Sparkpr boasts a deep history working with clients who are Silicon Valley leaders, game-changing tech startups, and cutting edge companies. In 2012, Sparkpr built an in-house social media agency to offer the best of this three-prong approach and service to our top clients. The Social Media Group at Sparkpr is uniquely positioned within a top tech PR agency to build integrated campaigns that give communication initiatives greater reach. The team has seen great success with a wide variety of brands including The Today Show, Good Technology, Payvment, Reply!, SK Planet and a number of venture capital firms including Bain Capital, Crosslink, Costanoa Venture Capital, eVentures and DCM. The Social Media Group at Sparkpr has shown success via client campaigns and agency-wide education of staff on social media best practices, tips and trends. Embedded within a PR agency, the Social Media Group leverages our creative team and traditional PR teams to create transmedia campaigns for our clients. One example of our work includes MSNBC’s TODAY, who wanted to make a splash with tech audiences at SXSW with their Munchie Mobiles food trucks. Sparkpr helped TODAY Food create compelling content to attract and build audiences, documented free food in Austin on Instagram with #FreeFoodFinder and featured celebrities including Tom Colicchio and George Clinton. The TODAY campaign was a huge hit with the hungry SXSW audience, resulting in more than 110 million earned media impressions and 7 million social impressions. Sparkpr also worked with BTB mobile security provider Good Technology on a transmedia campaign focused on concerns about people’s work/life balance. Sparkpr created data-driven reports, consumer-ready video, informative infographics, social outreach and a popular Facebook contest. Good’s “Work/Life Balance” campaign exceeded social goals, garnering 8.5 million social media impressions, and led to social handle growth by over 300% in one year and helped build a content management strategy that continues to net returns for the company. Sparkpr Social Media Group has successfully counseled at least 8 of Spark’s VC clients on the importance of taking advantage of social media to communicate their story, successes, and using these tools to help the startups they fund succeed. Sparkpr is shaping how funders discuss and approach social, altering the expectations around emerging entrepreneurs in the process to help Silicon Valley use social to amplify their messaging, create opportunities for networking, and enhancing their overall brand. Within the agency the Social Media Group has boosted staff social media IQ by utilizing a Facebook group to reshuffle processes of internal communication and sharing; strengthening Sparkpr’s social presence on all channels; utilizing social networks for recruiting and hiring; and regularly presenting trainings to staff on social media platforms, personal branding, crisis communications and analytic tools. Overall efforts to up-level Sparkpr’s online brand identity have demonstrated a successful track record, continuing the agency’s acceleration into new forms of digital communication.

neoco

Neoco is a creative agency with social at its heart. We're a London based team working with big brands, globally, to produce social media marketing campaigns that bring our clients closer to their fans. We help our clients understand that social is much bigger than just another Facebook app. Every single Neoco campaign showcases ownable insights that will excite, inspire and empower the fans and brands we work with. Since 2003 Neoco has been championing our considered method, producing popular campaigns and earning industry recognition for our work with global brands such as Sony, Chelsea FC, Samsung, 2K Games, Sony Music, Sega, Topman, Ubisoft, Warner Music, Playstation, and many more. Within the last 6 months alone, our commitment has been rewarded with 14 awards and finalists including: Best Community Engagement, Best Social Media Strategy, Best Charity Campaign, Best Use of Facebook, Most Innovative Use of Social, Best Use of Twitter, and more. Now we want some Shortys!Neoco deserves to win this category because of our record of successful campaigns, dynamic ideas and expert process. We have a proven process for delivering the best social media, developed over a decade of online fan and community engagement - ensuring we remain consistent, reputable and innovative in our ability to deliver ROI in social. We’re huge fans of the brands we work with, and our dedication to specific sectors, such as gaming, fashion and sports, ensures we remain experts in our field and passionate about what we do. We hold regular ‘Social Surgeries’, covering best practice, how to's, Q&A’s with industry experts and more. These sessions help those around us become confident working with social media. We also have dedicated training/ learning funds for all staff for self improvement. Selected work showing our creativity, innovation and achievement: Chelsea FC: We established Chelsea FC as one of the most innovative fan engagers within sports globally. We’ve worked from social strategy to numerous global, tactical campaigns including Score Predictor, which enables fans to compete locally, globally and socially to predict Chelsea match results and win great prizes. Score Predictor engages over 100k active users, predicting daily, delivering an ROI of nearly 9:1 through generated sales to fans. Sony: Our pan-European social launch campaign of Sony's new Tablet produced exposure in a hugely saturated market, educated potential consumers about the product and generated significant launch sales. We created a brand advocacy programme where Sony social fans and influencers commpeted to join the Sony Elite by sharing, interacting and creating Tablet content to increase their influencer ranking. This generated over 3m fan-to-fan impressions and defined 1000’s of Sony influencers across Europe. Borderlands 2: We launched Borderlands 2 across social media by harnessing the games unique art style to create an interactive, 200-square foot graffiti mural, streamed live socially at the world’s biggest consumer gaming entertainment show. 90k Attendees were able to watch live at Gamescom, Germany whilst 100k joined the online video stream. Fans could Tweet Q&A the team, unlock exclusive content and enter to win a piece of the original artwork in our exclusive Twitter sweepstake. See our Shorty entry for more: http://bit.ly/V2uxvY <iframe width="560" height="315" src="http://www.youtube.com/embed/g2s2gi7QmxA?rel=0" frameborder="0" allowfullscreen></iframe>