Best Use of Social Media for Retail or E-Commerce
Driving foot traffic, web traffic and sales can now depend on how active a retail company or e-commerce site is on the social web. From exclusive deals, to unlocking offers for sharing on social, retail stores and e-commerce sites now rely on growth from their social presence and strategies to sell merch. This award honors the best use of social media by a retail store or e-commerce site. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Nothing But Good, One Fan at a Time
Produced by: Fleishman-Hillard
Twitter is an invaluable tool for Chobani to engage with consumers and spread Chobani love. The brand responds to EACH and EVERY tweet in order to reach their goals: to ensure each fan feels genuinely special, provide relevant and engaging content that drives conversation, and identify opportunities to create new brand fans and sample product. In the end, Chobani works ...
Finalists
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Your Set by Calphalon
Produced by: Engauge
Calphalon is cultivating its own brand of cook — one born of creativity, experimentation and, above all else, a genuine love of food. Pair this adventurous spirit with a digital market that’s embracing people’s affection for customization, and you create the perfect recipe for innovation. You also invent an industry first: Your Set by Calphalon. Allowing customers to build a ...
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Sharing the (+) Positive Energy
Produced by: Alex and Ani
The story of Alex and Ani began because Carolyn Rafaelian believes that every individual has a (+) positive message to share with the world. By incorporating powerful symbolism into each eco-friendly, American made piece, Alex and Ani provides a vehicle for the wearer to express their individuality. Rafaelian furthermore believes it’s her life’s work to support charities. Through e-commerce and ...
