Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account
In just its second year of existence, Twitter’s revenue from its Ad Platform grew 213%. Now brands are leveraging promoted tweets, trends and accounts to amplify campaigns and direct conversations. This category recognizes the campaign that used Twitter’s ad platform most effectively. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Maker's Mark #CocktailParty2012
Produced by: Maker's Mark
It’s not about the Democratic Party or the Republican Party. It's about the Cocktail Party. And a promoted trend that we placed between the 2 national conventions. Taking over Twitter on August 31, 2012 with our #CocktailParty2012 promoted trend allowed us to naturally jump in on a national consumer passion, while uniting people in a divisive political environment. ...
Finalists
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#resolutionsGIRLSbreak
Produced by: HBO
Given the premiere date of Season 2 on January 13, HBO harnessed the popularity of the New Year’s Eve holiday in the subversive tone of the series with “anti-resolutions,” designed to inspire engagement.
Browse Entries
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Believe blog project for the latest in music, arts and various news
Produced by: Believe
Thinking about an idea is simple. Spreading it is something else. Believe started in 2012 for you. To give you a voice or choice. Within weeks pur twitter @believeartmusic had. 450+ K followers. No need to look for talent. Talent came to us and Believe rewards that with blog entries by choice. We promote the most the Music ans Art ...
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DoubleTree by Hilton - #DoubleTreeTaxi Twitter Campaign
Produced by: DoubleTree by Hilton
To help grow engagement for DoubleTree by Hilton with their UK audience as well as encourage interaction with the newly branded DoubleTree by Hilton taxis in London, the brand ran a campaign with Twitter combining Promoted Trend and Promoted Tweets specifically targeted to the UK. The goals for this campaign were to increase the audience in the UK for the ...
