Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account
In just its second year of existence, Twitter’s revenue from its Ad Platform grew 213%. Now brands are leveraging promoted tweets, trends and accounts to amplify campaigns and direct conversations. This category recognizes the campaign that used Twitter’s ad platform most effectively. Click here to see the previous winner and nominees.
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About Muck Rack
Muck Rack helps communications professionals, brands and agencies build relationships with journalists through social media by making it easy to find, monitor and connect with the right journalist at the perfect time. For more information, visit www.muckrack.com.
Produced by: Maker's Mark
It’s not about the Democratic Party or the Republican Party. It's about the Cocktail Party. And a promoted trend that we placed between the 2 national conventions. Taking over Twitter on August 31, 2012 with our #CocktailParty2012 promoted trend allowed us to naturally jump in on a national consumer passion, while uniting people in a divisive political environment. ...
Produced by: Believe
Thinking about an idea is simple. Spreading it is something else. Believe started in 2012 for you. To give you a voice or choice. Within weeks pur twitter @believeartmusic had. 450+ K followers. No need to look for talent. Talent came to us and Believe rewards that with blog entries by choice. We promote the most the Music ans Art ...
Produced by: DoubleTree by Hilton
To help grow engagement for DoubleTree by Hilton with their UK audience as well as encourage interaction with the newly branded DoubleTree by Hilton taxis in London, the brand ran a campaign with Twitter combining Promoted Trend and Promoted Tweets specifically targeted to the UK. The goals for this campaign were to increase the audience in the UK for the ...