Best Overall Brand Presence on Pinterest
A year ago, few knew what Pinterest was. Now this popular social platform boasts over 20 million users and a community of social magazine clippers that love to click to buy. Brands are now using Pinterest to showcase products on the social web, encouraging consumers to engage with them. This award honors the best brand presence on Pinterest.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Produced by: Birchbox
With 914.8k Pinterest followers at the time of entry, Birchbox has used the channel to drive community engagement, e-commerce conversion, and customer acquisition. In the channel's early days, before custom analytics platforms and apps, we ran giveaways and hidden pin promos directly from the channel which helped us build our following and reward our followers for engaging with ...
Produced by: Campbell Ewald
If only one word could describe OnStar, it would be “Connections” – connections with subscribers, connections to help, connections to Advisors, and connections to your car. These connections have been the focus of the content shared by OnStar’s Pinterest page since its launch in May as the first GM brand on Pinterest.
Produced by: Social@Ogilvy, a global practice within Ogilvy & Mather
Huggies Baby Shower Planner is a first-of-a-kind social ecosystem that takes expectant moms and their shower planners through the planning process, from theme inspiration to invitations. It's a whole new idea in content creation that exhibits to moms just how the HUGGIES® brand is there from the very beginning of her journey.
Produced by: The Weather Channel
The weather is inherently visual - it's beauty, strength and unfortunate destruction. When The Weather Channel launched its Pinterest page in February 2012, the goal was to share the weather - the good and the bad - and have a little fun along the way.
Produced by: WWE
Since March 2012, World Wrestling Entertainment’s Pinterest account has helped to further develop our current social portfolio, while generating a significant brand presence on the platform. While WWE’s primary demographic is male, 18-35, our female audience remains a significant segment of our fan population that we actively reach through Pinterest. Furthermore, WWE uses Pinterest to expand our fan ...
Produced by: Starcom MediaVest Group | LiquidThread
Skinnygirl® Cocktails is not just a drink, it’s a lifestyle. To reinforce this motto, we have utilized Pinterest to showcase all things life and style, extending our ongoing “Drink Like a Lady™” campaign beyond just drinking into a way of life. In an effort to align the brand’s overwhelmingly predominant “lady” target with that of Pinterest, Skinnygirl Cocktails launched a ...
Produced by: Tablespoon
Tablespoon is all about sharing joyful noms, which its approach to Pinterest makes abundantly clear. Fun, colorful and forward-thinking, Tablespoon has grown to be one of the top 50 brands on Pinterest, in terms of followers. The focus is on posting quality content that engages the community—which in turn helps the brand grow its engagement on other social sites. On ...